keywords Archives - Medical Marketing Enterprises, L.L.C.

Google Ranks Web Page, Not Websites |

August 24, 2017 by Randall Wong, M.D.

Search engines rank individual web pages wherever and whenever possible. This means each of your web pages might rank well for a particular keyword given the assumption you’ve paid attention to SEO.

Understanding that search engines rank individual web pages focused on keywords will help you avoid a common SEO blunder.

Each of your providers should have their own “About” page, and here’s why.

Keywords

Keywords are pretty tricky to understand, but for our purposes are synonymous with topic or subject. Each or your articles must be focused around 1 (or possibly 2) keyword or topic.

The topic of your article should be the keyword for which you want to rank.

Best practices dictate that the keyword should appear in certain locations of your article: the title, subheaders and comprise no more than 2.5% of the total words of the page.

YOAST SEO Plugin

This is the probably the best SEO plugin around. The free version is terrific and I have been using it for years after letting go of a paid optimization service.

YOAST will walk you through the process of optimizing each of your articles so that you may maximize your opportunity for high rankings.

The About Page(s)

Each of your providers should have a separate “About” page. Cramming all providers onto the same page gives you only one page to rank for the services your provide.

Chances are that your providers each specialize in one facet of your practice. This should be your keyword. For instance, as a retina specialist, my about page should be focused on the keyword “retina specialist.” (Admittedly, it’s two words, but one keyphrase.)

If all your specialists are grouped on the same page, it becomes very difficult for that one page to rank any specialty. A single webpage can realistically rank well for only one or two keywords.

By creating separate pages, you now have multiple opportunities to rank!

SEO for Healthcare & Medicine | Content, Keywords and Tags

September 8, 2016 by Randall Wong, M.D.

While SEO means search engine optimization, there’s some confusion as to exactly what gets SEO’d or “optimized.”

There are just 3 parts to “great SEO”;

The CONTENT of your website
COMPONENTS of your website
INBOUND LINKS to your site

This article will address how to properly “optimize” the content of your site. It’s the most troublesome for most authors, yet the most important part to achieving the high rankings from the search engines.

“Content is STILL King! Only your content will separate you from your competition.”

What Does “Optimization” Mean?

Optimization, or search engine optimization, is the process and tactics used to make your content most attractive and appealing to the search engines (Google, Bing, Yahoo, etc.) to allow them to rank your webpage as high as possible.

As a gymnast must stick a landing, because that’s what the judges will find appealing, you must adorn your content with attributes and formats expected by the search engines.

For you to rank well, your content must be relevant to your reader and optimized for the search engines. It must be interesting to the human and presented in a fashion to be understood by a computer.

Search engines rank and compare webpages based upon content. The understanding of how this ranking works is the definition of search engine optimization.

Where Optimization Occurs

On every website platform exists a wordprocessor for you to write your article. There are additional fields where you can supply additional information needed by the search engines to rank you well.

This information includes the <title tag>, meta description, snippet and keywords. These elements are not visible to your reader, but are understood by the search engine and allows them to best index and categorize your webpage (i.e. “optimize”).

If you don’t take the time to complete these fields, the search engines will determine this information for themselves – allowing for errors, omissions and less than optimal SEO.

Remember that the content gets you the rankings you want through SEO and the starts the process of engaging your next patient!

All the best!

To your success!

“Randy”
Randall Wong, M.D.
Healthcare and Medical Internet Marketing

New podcast: Just started a new podcast with Russell Faust, M.D. on Healthcare and Medical Internet Marketing.

Thanks for following!

Randy

Too Many Keywords: One Post = One Keyword

October 24, 2012 by Randall Wong, M.D.

Your website articles should contain no more than 1 or 2 main ideas (aka topics, keywords). Writing exhaustive reviews on every post to show off your expertise is an SEO mistake, it will prevent your webpages from ranking for any keyword.

Using too many keywords dilutes the main idea (and the actual relevance) of your article.

What is a Keyword?

A keyword may be the main idea, subject or topic of your article. A patient will also type keywords into the search bar when “Googling” something on the Internet.

Each page or post of your website is indexed separately for just a few keywords. Each webpage (vs. website) can individually rank high on SERP for particular keywords.

It’s much more likely to get a single page of your site to rank for one or two keywords than to rank for several.

It’s as if too many keywords compete with each other.

What is Your Main Idea?

A similar problem occurs when medical practices place all their doctors on the same “About Us” page. Just as one page can not rank for multiple keywords, one page with too many doctors will not rank well as no specific doctor can standout.

Most patients are looking for very specific doctor and will use specific keywords to filter their search.

For instance, my “About” page will rank well for searches containing the words “retina specialist in northern Virginia,” yet I won’t rank well when a patient is looking for a cataract surgeon or glaucoma specialist.

More Pages = More Rankings

Another advantage of “one post one keyword” is that you will have more pages to be indexed. More indexed pages mean more visibility of your website!

For instance, in our doctor example, let’s have each doctor have her own “About” page instead of having one page for, say, 5 doctors.

There are now 5 pages that may be optimized and rank well for your practice versus 1!

What Can You Do?

Keep your copywriting limited. If you can’t get all your ideas into the same article, write another article! We recommend Scribe SEO to help with your writing and keyword analysis. This simple plugin will take away most of the guess work with your writing. It has been a great tool for me!

Articles focused on one main idea are also much easier to read for your patients. If you are creating an “About” page for your business, create a separate page for each provider. This way, you can customize the SEO for each doctor!

Articles should be straight forward, focused and written to answer/inform quickly. SEO is easiest if optimizing for one or two keywords. Your article has a better chance of rising to the top!

To your success!

“Randy”

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

About Keywords

February 11, 2012 by Randall Wong, M.D.

Keywords are a best SEO Practice, Medical Marketing Enterprises

Maximize your SEO by understanding keywords. These are the words and phrases entered in a search bar.

Keywords are terms, or words, used to index and retrieve documents on the Internet and are the beginning of “search” and “search” is the beginning of SEO (search engine optimization).

Keywords Start Search

Keywords are index terms used to find documents, or webpages, related to that specific term or subject. When you start a “search,” you are trying to find webpages that match your keywords.

When you “Google Something,” the words you “Google” are simply keywords.

Used to Index Webpages

Google, and the other search engines, index/categorize/file every web page on the Internet. Keywords are assigned to every webpage.

Remember, Google ranks webpages, not websites. This means that every webpage of your website gets indexed and is assigned a “main topic.”

Every time you search, the engines try to find the best webpages that match your keywords. (The order in which the results are listed is the science of SEO!)

How Search Engines Determine Keywords

In the old days of SEO (or maybe before SEO even started), the webmaster would supply their own words that should be used for each page. These were added as ‘metatags’ which told the search engines the keywords to use for that particular webpage.

Keywords would also be overused within the content of an article. The more times a word was used in an article, the higher the ranking!

“Keyword Stuffing” became a black hat SEO technique and quickly became an unethical way of trying to manipulate page rankings on search engines.

Nowadays, neither technique works. In fact, metatags are ignored by Google. Also, if a particular word represents more than 5.5% of the total words, the SEO value decreases and the page is actually penalized with lower rankings.

Google now has its own algorithm for determining keywords. There is no longer any gamesmanship and is one of the reasons that good SEO has become so important.

Adding Your Own Keywords

In almost all website design programs, blogging software, HTML generators, etc., there are area where you can manage the SEO of your webpage. In these areas, you can specifically add titles, descriptions, compose metatags and keywords.

What Can You Do?

In Titles: Use your keyword within your title. This not only catches the attention of the search engines, but your readers, too.

In the Description: Take the extra time to compose a succinct description of your article – no more than 150 words and use your keywords. The description is the text underneath your webpage title on a SERP (search engine results page). It will not necessarily improve your SEO, but it will catch the attention of your readers.

Scribe SEO Tool: I use, and we suggest, purchasing a subscription to Scribe. Scribe is a plugin for WordPress (and other CMS applications) and makes optimization simple and easy. It will walk you thorugh setting up your tiltes, analyzing your writing and descriptions, count your keywords and grade each publication.

To the Growth of You and Your Practice!

Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com