Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

Boost Your YouTube Rankings and Views

by

Boosting YouTube Rankings and Views

YouTube ranks videos based upon SEO (more in another post) and views.  This article is going to focus on ways to improve the total views of your videos to improve your rankings with YouTube.

My clinical YouTube channel just broke 1,ooo,ooo views.  Here are some of the tips on how my videos became so popular.

As Google ranks web pages, YouTube ranks video.  Traditional SEO is tougher to employ with video, but it doesn't mean that ranking video is more difficult than improving the SEO of a web page.  Well ranking videos on YouTube have increased views and SEO.

In short, just as popular movies are characterized by box-office ticket sales, YouTube videos are valued by "views."

3 Parts to Your Video

There are 3 basic parts to a video:

  1. The Intro
  2. Body
  3. The Outro

The Video Intro

The Intro, aka the introduction, is at the start.  The video Intro starts the process of brand recognition for your video.  Keep your Intro short.  The Intro for most of my videos is about 10 seconds.  I use some moving graphics mixed with my logo to get your attention, but more importantly to signal to my viewers that these are "my" videos.   I also use audio to build on this recognition (akin to a "jingle.")

The Intro allows your viewers to quickly recognize your brand.

The Body

While this varies in length, do your best to keep the video length to about 10 minutes.  There are two reasons for keeping the length of your video short and sweet:

  1. Long videos may bore your viewer
  2. Long videos may not be watched completely

If your video can not be edited to 10 minutes or shorter, than consider breaking up your video into several parts.  Create a series:  Part 1, Part 2, etc.

There is SEO value to keeping the videos short.  YouTube keeps track of completed views, that is, instances where the viewer has watched the entire video.  Short videos are more likely to be watched until the end compared to longer vids.

The Outro

At the end, simply rerun the Intro, but add a CTA (call to action).  In addition to running the same snippet for brand purposes, add your contact information.  Your CTA is to "contact us" (hopefully to make an appointment).

Thanks for following and reading.  You may also:

A.  Follow us on "RussandRandy" on iTunes (our podcast on medical and healthcare Internet marketing) featured on Libsyn, Stitcher, iTunes, ReachMD.com and others.
B.  Visit RussandRandy.com - the website associated with the podcast.
C.  Be on the lookout for upcoming webinars (New!!!).

To Your Success,

Randy

AAO 2018 | Chicago Presentations

by

AAO 2018 Chicago ILL | Healthcare and Medical Internet Marketing

If you attended AAO 2018 in Chicago, these are the 6 different lectures I presented this year.  Please share/download these embedded presentations.  They have been uploaded to SlideShare.net.

Thanks for following and all the best.

To your marketing success,

Randy

 

 

 

 

 

Google Ranks Web Page, Not Websites |

by

Google Ranks Web Pages Not Websites | Healthcare and Medical Internet MarketingSearch engines rank individual web pages wherever and whenever possible.  This means each of your web pages might rank well for a particular keyword given the assumption you’ve paid attention to SEO.

Understanding that search engines rank individual web pages focused on keywords will help you avoid a common SEO blunder.

Each of your providers should have their own “About” page, and here’s why.

Keywords

Keywords are pretty tricky to understand, but for our purposes are synonymous with topic or subject.  Each or your articles must be focused around 1 (or possibly 2) keyword or topic.

The topic of your article should be the keyword for which you want to rank.

Best practices dictate that the keyword should appear in certain locations of your article:  the title, subheaders and comprise no more than 2.5% of the total words of the page.

YOAST SEO Plugin

This is the probably the best SEO plugin around.  The free version is terrific and I have been using it for years after letting go of a paid optimization service.

YOAST will walk you through the process of optimizing each of your articles so that you may maximize your opportunity for high rankings.

The About Page(s)

Each of your providers should have a separate “About” page.  Cramming all providers onto the same page gives you only one page to rank for the services your provide.

Chances are that your providers each specialize in one facet of your practice.  This should be your keyword.  For instance, as a retina specialist, my about page should be focused on the keyword “retina specialist.” (Admittedly, it’s two words, but one keyphrase.)

If all your specialists are grouped on the same page, it becomes very difficult for that one page to rank any specialty. A single webpage can realistically rank well for only one or two keywords.

By creating separate pages, you now have multiple opportunities to rank!

 

Are You Writing Enough to Dominate Website Rankings?

by

How Often to Write to Achieve Website Rankings | Healthcare and Medical Internet MarketingHow often should you post to your website to insure great website rankings?  If you want great rankings, you need great SEO and the most important factor in determining your rankings is the quality of your posts, or website articles.  You will be surprised to learn that you may not need to write as much or often as you think.

This post corresponds to our latest podcast episode of “Russ and Randy” – a podcast on Healthcare and Medical Internet Marketing.  We hope you like “Winning the Rankings Race.”  You can find us on iTunes.

There are 3 Rs or general rules to achieving great rankings, or great SEO.  Your articles must be;

  1. Relevant to the Google Search (it must answer the question asked or provide a solution)
  2. Refreshed – articles must be published on a site that is refreshed (new content)
  3. Regularly – website must be refreshed regularly with relevant content

Assuming you are writing great content, for your website to rank well, you must write often, but how often?

With Whom are You Competing

To dominate the rankings, you need to write more than your competitors.  The more competitors you have, the more you’ll have to write.

But who are your competitors?

You will be glad to know that your competitors are NOT your colleagues with whom you share the same specialty.  The definition of competition has changed.  Your actual competitors are;

  1. Those who practice the same specialty as you
  2. Those who practice in the same area (zip code) as you
  3. Those who have an active website, like you

Very few of your competitors will be maintaining an active website.  All you need to do is outwrite them!

Own Your Zip Code

You want to publish better content and more often than your digital competitors with whom you share a geographic location…or your zip code.

Your goal is to write better and more often than those in your surrounding community…to own your zip code!

All the best!

SEO for Healthcare and Medicine | Website Rank?

by

Healthcare and Medical Internet MarketingHave a brand new medical website and can’t figure out if it’s growing your bottom line?  Why aren’t patients calling?

You are not alone.  While most healthcare groups and medical practices now have a website, very few of you are actually happy with the marketing results.  In fact, most of you are frustrated as;

  1. Website not ranking
  2. Website not growing practice
  3. Return on Investment (ROI) is not defined
  4. Cost/Benefit ratio too high

How Google “Searches”

When you “Google” something, you are beginning a search.  You are “searching” for an answer to a question or solution to a problem.

Movie tickets, restaurant reviews…or a new doctor.

How exactly do the search engines (Google, Bing, Yahoo, etc.) decide which webpages are most likely to help you?

Every search engine travels the Internet and visits every webpage on every website.  Every word is memorized, catalogued and indexed.   Each file on your website containing text gets indexed.

Google et al have their own algorithms to compare one webpage to another.  They use these formulas to decide which webpage will best answer your question or problem.

Search engine optimization (SEO) is your key to making sure Google, Bing and Yahoo pick your webpage!

Your goal is to get your webpages ranked in the “Top Ten” with the search engines.

Search Engine Optimization

Any and every healthcare and medical website must be optimized for it to rank well with the search engines.  Understanding SEO is understanding what criteria Google expects to rank your page well.

Understanding the different variables in the SEO algorithms is only way your webpages can rank highly.  There is no exception or gimmick to avoid search engine optimization.

The most important element of your website is the value and quality of your content.  It is your content, when optimized, which will allow you to beat your competitors and rank highly.

With properly optimized content, you have the ability to “tell”  Google, Bing and Yahoo exactly why and how your content is more relevant and valuable than other’s sites.

“Randy”

Randall Wong, M.D.
Healthcare and Medical Internet Marketing

Russ and Randy | Podcast on Healthcare and Medical Internet Marketing

Subscribe to “Russ and Randy” | Podcast on Healthcare and Medical Internet Marketing.

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME