Medical Marketing Enterprises, L.L.C.
Website Optimization, SEO, Reputation Management for Medical Practices
These are the 4 presentations given at the American Academy of Ophthalmology 2017 in New Orleans. These have been uploaded to Slideshare.net and have been embedded here.
As always, thanks for following and for your support.
All the best,
Randy
randall.v.wong@gmail.com
Share your knowledge on other websites. This can result in increased website traffic to your own site and improve your SEO. By contributing content to other websites, you expose yourself to a new and different audience and get better website rankings.
Guest blogging, HARO and participating on community forums are just three examples, but there are more. The basic message is that you might consider sharing your expertise on OTHER websites and make sure your contributions are cited in the form of hyperlinks back to your own site. These hyperlinks are called “backlinks.”
Quality backlinks can significantly improve your SEO.
This is a database where JOURNALISTS find reliable SOURCES when researching an article or story. Journalists post queries looking for expert SOURCES who belong to the site. Health providers (you) function as a SOURCE.
HARO sends out 3 daily emails of journalists looking for Sources. If interested, you will respond via email, thus connecting you with the journalist.
Usually a short interview is conducted via email or phone. If your content is used in the final story, your contribution should be cited. You gain exposure to a new audience. Ideally, you will also get a link to your website.
The HARO website is www.HelpAReporter.com.
As a “guest” you will write an article for someone else’s website. Ideally, you will write an article on a related website, i.e. health related website, on a topic of which you are an authority.
The article will be written exactly as if you were writing on your own site, but with the exception it will be published on a foreign website. In return for creating content for the host, you, the guest, should insert 2-3 hyperlinks (backlinks) to your own site.
Again, this gives you exposure to a new community AND, through backlinks, improves your SEO.
There are many forums, chat rooms and bulletin boards where patients share information about health concerns or ailments they have in common.
As a healthcare authority, you may choose to join in their conversations to educate this community to share your knowledge and educate this new audience.
As with the other examples, this will expose you to a new community and give you the opportunity to build backlinks.
All the best,
Randy
Keeping your website and social media up to date can be a real time crunch. Here are a few ways to do it easily and efficiently.
Do you know you are able to auto post directly from your website to many of your social media accounts? There are plugins which can allow you to auto post via the RSS feed of your site.
Consider, too, a social media dashboard such as Hootsuite, a platform that keeps all your social media platforms organized and open in one window.
If you have a social media account, there is likely a WordPress plugin allowing you to auto post from your WordPress site to the social media account of your choice.
Every time you publish a new post or article from your website, it automatically posts to your social media account! It’s an easy way to keep your website, and your social media account up to date! You can even “customize” the post after the RSS has been received.
For example, this plugin allows you to auto post to your Facebook account or page as soon as you hit the publish button on your website!
Facebook Auto Post WordPress Plugin – AccessPress Facebook Auto Post
And here’s a similar plugin for LinkedIn.
It’s difficult to manage multiple social media accounts, but Hootsuite allows you to manage multiple accounts with same dashboard and with a single browser window! Logging in separately to each individual account becomes obsolete.
Login to your Hootsuite account and you have instant access to ALL your social media accounts. You can manage posting efficiently and effectively.
If nothing else, platforms such as Hootsuite reduce the drudgery of logging in separately to each and every account you maintain. With a single login, you have access to all your accounts (and only one password to remember, too!).
Hootsuite offers some awesome upgrades, such as the ability to add polls or quizzes to your posts. This is a great way to engage your audience.
All the best,
Randy