Putting Your Medical Practice on the Web
We will start the process with a one hour consultation call to discuss your practice, your goals and your concerns. Once we have an idea of your needs, we will explain how the development of a website can serve as the hub for all of your future marketing activities, whether online or offline. To successfully do this we will need to either incorporate your current brand strategy or, in the alternative, help you develop a brand strategy for your medical practice. This in turn, will provide us with the information we need to develop a website that is most apt to target high-value new patients, increase your referral base, and expand your word-of-mouth, without having to significantly increase your marketing expenditures.
A starter website is ideal for the physician, practice, or practice manager who has the time to develop their site, but would like the basic formation to be built and optimized for optimal growth.
We will spend time with you to discuss the pros and cons of picking one domain name over another. We will conduct a basic keyword search for the relative strengths or weaknesses associated with your top three domain choices.
-On your behalf, we will purchase and register your chosen domain name. The quoted fee includes a one year domain registration and hosting plan.
This package provides you with a basic 4 page optimized website that includes an XML site map, website search box, a simple contact form and Blog with RSS feeds. ***Note- you will need to provide us with any images and information you want the site to contain.
Your website will include a 1 year registration with AWeber. AWeber is an autoresponder service. This subscription will allow you to capture patient leads and generate automated mailings/announcements.
Legal Disclosures and Privacy Notices
On your behalf, we will purchase a subscription to Autoweblaw.com. Autoweblaw Pro contains privacy notices and disclaimers that, with your permission, we can place on your website. Please note this in no way creates an attorney-client relationship between our company and you. This is merely offered to you as a convenience. This will be explained in greater detail at the time we discuss your personal preferences for developing your medical website.
Premium Website Package:
In addition to the services listed in the basic package, the premium package includes the following:
We will set-up a google analytics account so you can track your visitors and develop marketing strategies based on the data. For example, you gain critical details such as location, time spent on site, areas of interest, etc…
In our mobile world potential patients may skip using their computers and use their phones when searching for medical services. Consider when you make a “same day referral.” The patient will likely research the referring doctor by using their mobile phone. We will integrate mobile analytics to your website so you can track your local mobile usage.
Google Places SEO
Patients use search engines to find the medical services they need in their area. By utilizing local SEO methods we can put your medical practice in front of your patients via search engines like Google and Yahoo. The Business listings found within Google maps are known as Google Places. Our Google Places SEO service insures that your practice will have a detailed business profile to increase your ranking on Google places; thereby, increasing the visibility of your medical practice.
Development of Social Media Profile for Twitter and a Facebook Fan Page
The use of social media and the integration with your medical website will allow you to leverage your social media networks with any community-based marketing campaigns.