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Presentations from AAO 2012

Below are the presentations we gave at this year’s AAO, Chicago, 2012.  The slides are actually hosted at slideshare.net and are embedded here for your convenience.

Enjoy…and don’t forget to ask questions!

 

SPE 08: Use Blogging & Social Networking to Super Charge Your Website from Randall Wong, M.D.
I co-taught with Andrew Doan, M.D.
This reviewed the basics of hosting, choosing a URL and why website design is now obsolete, yet simple with turn-key themes.
Always keep SEO in mind!

Why YOs (Young Ophthalmologists) Must Market from Randall Wong, M.D.
Marketing is not advertising.  Marketing is understanding the needs of your customers, in our case patients.  Saturday office hours, for example, is a result of marketing and not advertising.  So, too, is the need for doctors to have valuable website.
A website can be a valuable tool to market yourself and/or your practice.  Absence of a website can speak volumes about the marketing strategy lacking in your future employer.

Content Marketing (Part 1): Getting Your Website Ranked from Randall Wong, M.D.

Content Marketing (Part 2): Getting Your Website Ranked from Randall Wong, M.D.

#397: Social Media and the Workplace: Legal, Ethical and Practical Issues…” from Randall Wong, M.D.

#585 Essential SEO Tools for Your Website from Randall Wong, M.D.

#525 Mitigating Legal Risks: Social Media and the Doctor’s Dilemma from Randall Wong, M.D.

#565 WebSite 101: 3 Steps to Creating Your First Website from Randall Wong, M.D.
Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

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