Here are the presentations we gave this year in New Orleans at the American Academy of Ophthalmology (AAO), 2013. The slides are hosted on Slideshare.net and are simply embedded on this page. If you’ve questions, ….ask!
This course was presented with Andrew Doan, M.D. I reviewed the basic concepts of starting a blog and emphasized the many reasons why a modern website MUST be built on CMS (blogging “software”).
I don’t have access to Andy’s talk.
This was delivered on Tuesday morning. I gave the basics of content marketing explaining that websites are compared by the content. Rankings on “search” are based upon many factors, but the relevance of the content to the keywords “Googled” is paramount.
No matter who you are, start a website now. Residents and fellows can get a jump on Google rankings by establishing a website today. Established practices can demonstrate to existing patients and new colleagues a willingness to engage and a modern marketing plan for growth.
The public (your next patient) is demanding; a web presence, personal transparency, information about their health and a medical practice which operates transparently.