Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

Two Factor Authentication | Why You Need it

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2FA | Two Factor Authenticaton | Medical and Healthcare Internet Marketing

Two factor authentication is NOT a marketing tool, but is a security tool.  Two factor authentication (2FA) insures your identity any time you sign in to an account requiring a password.  In essence, 2FA is a form of password protection.

Two factor authentication keeps hackers and intruders out of your digital accounts by adding a second step to the login process.  In addition to providing a password, 2FA requires a second proof of identity.

There are 3 forms of authentication (proof of identity):

  • Something you know
  • Something you have
  • Something you are

By requiring 2 of the 3 forms of identity, breaking into your email, website, social media accounts becomes virtually impossible, when compared to a 1 step process such as requiring only a password.

Passwords

Passwords are an example of something you know.  Passwords, however, can be easily stolen through either:

  • Keylogger - a form of malware which monitors every keyboard stroke you make
  • Brute Force - hackers use programs to figure out your passwords by trial and error
  • Shoulder Surfing - watching your screen "over your shoulder" as you type on your computer or ATM
  • Corporate Security Breaches
  • User Negligence - many of us use the same password over and over again.  The password of one account is stolen and thieves now have access to your other accounts because all your passwords are the same or closely related

With the addition of a second step requiring additional information, however, passwords are not necessarily obsolete.

Something You Have

The keychain fob, like a cell phone, is unique to the user (everyone has their own FOB or cell phone).  This is an example of "something you have."  Before the popularity of cell phones, keychain fobs would be issued for additional online security.  In addition to a password, the user had to identify themselves by entering a randomly generated passcode which changed every few seconds.  The passcode was proof that the fob was in the user's possession.

Instead of fobs, text messages sent to the users cell phone are commonly used as method of employing "something you have."  There are now apps for the cell phone which function as authenticators.

Something You Are

Fingerprints, retina scans, iris images, facial recognition, DNA and voice are all forms of biometric information used to prove identity.  Biometric information is "something you are" and is unique to each individual.

Examples of this type of authentication are Touch ID and Face ID used by Apple on iPhones where users unlock their personal phones with use of their fingerprint or image of their face.

A disadvantage of using biometric information, however, is that it can not be changed if lost or stolen.

Use two factor authentication (2FA) to safeguard your website and other digital platforms requiring login information.  2FA is becoming very popular due to it's simplicity, ubiquity of cell phones and its' efficacy.

Password managers can help you avoid the pitfall of using the same or similar passwords for all your sites.  I personally use one to keep track of the hundreds of personal and customer accounts...by just remembering one unique password!

Thanks for following and reading.  You may also:

A.  Follow us on "RussandRandy" on iTunes (our podcast on medical and healthcare Internet marketing) featured on Libsyn, Stitcher, iTunes, ReachMD.com and others.
B.  Visit RussandRandy.com - the website associated with the podcast.
C.  Be on the lookout for upcoming webinars (New!!!).

To Your Success,

Randy

AAO 2018 | Chicago Presentations

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AAO 2018 Chicago ILL | Healthcare and Medical Internet Marketing

If you attended AAO 2018 in Chicago, these are the 6 different lectures I presented this year.  Please share/download these embedded presentations.  They have been uploaded to SlideShare.net.

Thanks for following and all the best.

To your marketing success,

Randy

 

 

 

 

 

Juggling Multiple Social Media Accounts

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How to Easily Manage Multiple Social Media Accounts | Randall Wong | Medical MarketingKeeping your website and social media up to date can be a real time crunch.  Here are a few ways to do it easily and efficiently.

Do you know you are able to auto post directly from your website to many of your social media accounts?  There are plugins which can allow you to auto post via the RSS feed of your site.

Consider, too, a social media dashboard such as Hootsuite, a platform that keeps all your social media platforms organized and open in one window.

Auto Posting From Your Website

If you have a social media account, there is likely a WordPress plugin allowing you to auto post from your WordPress site to the social media account of your choice.

Every time you publish a new post or article from your website, it automatically posts to your social media account!  It’s an easy way to keep your website, and your social media account up to date!  You can even “customize” the post after the RSS has been received.

For example, this plugin allows you to auto post to your Facebook account or page as soon as you hit the publish button on your website!

Facebook Auto Post WordPress Plugin – AccessPress Facebook Auto Post

And here’s a similar plugin for LinkedIn.

LinkedIn Auto Publish

Hootsuite | Manage Everything in Same Window

It’s difficult to manage multiple social media accounts, but Hootsuite allows you to manage multiple accounts with same dashboard and with a single browser window!  Logging in separately to each individual account becomes obsolete.

Login to your Hootsuite account and you have instant access to ALL your social media accounts.  You can manage posting efficiently and effectively.

If nothing else, platforms such as Hootsuite reduce the drudgery of logging in separately to each and every account you maintain.   With a single login, you have access to all your accounts (and only one password to remember, too!).

Hootsuite offers some awesome upgrades, such as the ability to add polls or quizzes to your posts.   This is a great way to engage your audience.

All the best,

Randy

Google Ranks Web Page, Not Websites |

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Google Ranks Web Pages Not Websites | Healthcare and Medical Internet MarketingSearch engines rank individual web pages wherever and whenever possible.  This means each of your web pages might rank well for a particular keyword given the assumption you’ve paid attention to SEO.

Understanding that search engines rank individual web pages focused on keywords will help you avoid a common SEO blunder.

Each of your providers should have their own “About” page, and here’s why.

Keywords

Keywords are pretty tricky to understand, but for our purposes are synonymous with topic or subject.  Each or your articles must be focused around 1 (or possibly 2) keyword or topic.

The topic of your article should be the keyword for which you want to rank.

Best practices dictate that the keyword should appear in certain locations of your article:  the title, subheaders and comprise no more than 2.5% of the total words of the page.

YOAST SEO Plugin

This is the probably the best SEO plugin around.  The free version is terrific and I have been using it for years after letting go of a paid optimization service.

YOAST will walk you through the process of optimizing each of your articles so that you may maximize your opportunity for high rankings.

The About Page(s)

Each of your providers should have a separate “About” page.  Cramming all providers onto the same page gives you only one page to rank for the services your provide.

Chances are that your providers each specialize in one facet of your practice.  This should be your keyword.  For instance, as a retina specialist, my about page should be focused on the keyword “retina specialist.” (Admittedly, it’s two words, but one keyphrase.)

If all your specialists are grouped on the same page, it becomes very difficult for that one page to rank any specialty. A single webpage can realistically rank well for only one or two keywords.

By creating separate pages, you now have multiple opportunities to rank!

 

The Secret to “Writing” Effective Content Without Writing

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Alternatives to Writing Content for Your Website | Healthcare and Medical Internet MarketingAll of us hate to write.  Written text articles, however, are the best for our website search engine optimization (SEO) and rankings.

There are alternatives to producing content without the standard rigors of creating original content on a routine basis.

Writing Without Writing

PowerPoint presentations are popular amongst physicians because all of us like to talk and we have all given lectures to a town hall, rotary club or church group to market ourselves.

PowerPoint lectures are great for your SEO for two reasons;  1) PowerPoint presentations are considered “text” files for the search engines and 2) you can create narratives of the actual presentation.

Uploading the actual .ppt file and posting on your site is perfect for your SEO.  Search engines rank text files (i.e. written text articles) the best.  A PowerPoint presentation can be indexed just like your written article.

You might also consider writing down the narrative of your presentation and posting as well!

Video

Video is also a nice alternative to writing.  Video by itself does not have the same impact on your SEO as a published article, but publishing the narrative of the video is an excellent alternative for your SEO.

This is a great model as you are able to post on two different types of platforms (video/audio and text).

Podcast

I produce a weekly podcast with my co-host Russell Faust, M.D.  Our website, RussandRandy.com, a website on Healthcare and Medical Internet Marketing, was created to run parallel to our podcast.

After each podcast episode, we post an article to our website featuring the same topic as the episode.  It’s an easy option to creating original content on a weekly basis.

All the best!

Randy

 

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