Your Online Reputation| Reputation Management

Reputation Management, Online Reputation for Physicians, Medical Marketing Enterprises, LLCWhether or not you like it, you have an online reputation.  With or without a website or social media account, you’ve got people saying things about you.

Most of us fear the negative online review yet ignore the positive ones.  Here are a few tips to monitor the Internet looking for reviews, respond to all reviews and improve both your SEO and reputation at the same time.

At the end of this post is a YouTube presentation on Managing Your Online Reputation.

Locating Your Reputation?

Where exactly is your online reputation?

Your reputation is composed of all the comments and reviews written about you on the variety of review and business listing sites.  Most of these sites aggregate business information about you and your medical practice to a comprehensive directory for their readers.  Other sources include any number of social media platforms such as Facebook and Google+ and perhaps your own website (if you allow comments or questions to be asked).

There are dozens of directory sites; Yelp and Healthgrades are great examples.  Fortunately, almost all of these sites allow patients to leave reviews about you and your practice.

Here’s how to automatically monitor the Internet to find all those reviews.

Monitor the Internet

First, “follow” yourself by creating a Google Alert.  Google will send you an email anytime it finds your name or practice (actually whatever you want) mentioned on any the sites indexed by the search engine giant.  This will cover most of the Internet.

For the few sites (e.g. Angie’s List) not indexed by Google, make sure to create a free account for your medical practice.  Create a link to your website and add your contact email address.  Angie’s List will automatically notify you when a new review is created.

If you’ve got social media accounts, you should already automatically receive notifications about new comments.

Claim Accounts

You are going to be surprised to find that many sites already have your practice listed.  Search for yourself on Google+, Facebook and Angie’s List.  In many instances, you’ll already be listed.

“Claim” these accounts so that you can respond to any reviews and correct any incorrect information.  This is extremely if you’ve have EVER changed offices or practice locations.

Be consistent in using the same abbreviations and formats when entering your contact information (NAP).

Local Search Becomes Bonus

As a bonus, by claiming and linking all these aggregators to your own site you’ll also be improving the SEO of your website (because you should be linking each aggregator to your own website) and improving your rankings on local search (you’ll earn a position on the local search map).

All the best!

Randy

Bigger, Better SEO….Introducing Kiwi Splash

Search Engine Optimization, Webpage Rankings for Professionals, Kiwi Splash Marketing.We have been ignoring you.

Over the last few months, we have been busy constructing a new brand to pay attention to the needs of all of our non-medical partners.

New Name:  Same Company

We’ve grown over the past few years to now include partners in different professions other than just medicine.

It was getting strange to have to explain why Medical Marketing Enterprises was doing the heavy lifting for say, the Bethesda Country Club.

We crafted Kiwi Splash and have been busy working on the new website which will contain our future newsletter articles and posts.  You’ll be getting emails from the new company name, but it’s the name change only.

SEO Workshop and Seminar:  Sign Up!

We now schedule workshops and our next all-day  seminar is Saturday, September 20, 2014, at the Bethesda Country Club in Bethesda, Maryland.

SIGN UP if want to attend our 1 day seminar and workshop on “Web Strategies to Grow Your Business.”

Moving Forward

So from this point forward, you should look for emails from Kiwi Splash.

Medical Marketing Enterprises will be under the Kiwi “umbrellla.”

We still lecture at the AAO, coach and have newsletters.

Our next workshop is in September.

Let’s get reunited!

 

Randy

Your Online Authority

Become an online authority, Medical Marketing Enterprises, LLCReaders naturally search for an authority.  Authorities have the most credibility.  Your goal is to become a medical authority….online.

Every Website Must Provide Value

Every website must provide value.  Contrary to popular belief, most people are surfing the Internet with a specific purpose.  They are in search of an answer to a question or solution to a problem (really the same thing).

Remember the 3 types of websites?  Resource, Marketing and Interactive.   Regardless of the type of website you have, your website already provides value.  For instance, a basic “resource” site containing hours of operation, insurance information and directions provides value to your existing patients who know they can find this type of information on your site.

To improve your value and to turn your site into a powerful marketing tool, write articles on your site to answer your patients’ questions and solve their problems.  This is the best way your site can provide value and to rank you highly at the same time.

Value Breeds Trust

The more value you provide, and for free, the more trust you will develop.

Trust in you does not develop with one article.  It builds after several articles and over time.  Trust allows patients to leave comments and ask questions on your site.  Trust motivates “readers” to become real patients.

Credibility and Authority

Your degree gives you a certain level of credibility, hence, it will be easier and faster for you to develop trust compared to those without a degree.  You are, therefore, able to provide tremendous value to your readers by sharing your knowledge as an authority.

Remember, who else would be better to provide health information than you?

What Can You Do?

Don’t advertise.  Prove your authority and develop your trust by writing consistently and regularly.  It’s no different than educating our patients in an office setting.  Writing knowledgeably about what you do will provide tremendous value to your future patients.  Providing credible information establishes your authority and will accelerate the development of trust.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization

www.MedicalMarketingEnterprises.com

 

 

How do You Value Your Medical Practice?

How to Value Your Medical Practice

What math are you using to figure out the relative value of your medical practice?  If you are like most physicians you are probably using traditional methods to determine the value; i.e., revenue, profit and market conditions.  If this is the type of math you are using it is fairly safe to assume that you are focusing on the number of patient encounters you have each month.  This is fine if you are content with traditional valuing methods.  After all, this method is consistent with the traditional sales approach.  Generally speaking, the greater the number of sales, the greater your return on investment for that particular month, quarter or year.

But What if You Want More?

If you want more, then you will need to learn a new math.  Focusing on brand development will make traditional valuation methods worthless.  If you have created an online brand then you have likely carved out a niche within your particular practice area.  Therefore, your total net value is worth far more than the number of patient encounters you have on any given day.

Presumably, at some point, you will want to sell your medical practice.  The time to start planning for that day is now.

Have you Created a Brand for Your Medical Office?

Creating a brand requires a marketing strategy; however, once implemented you will find that your efforts have made your medical practice a valuable asset, one that cannot be measured by traditional valuation methods.

To determine whether you have successfully created a brand consider the following four questions:

  1. What does the market, your market, think about your medical practice?
  2. How, when and where is the market talking about you or your medical office?
  3. What is the experience the market has with your medical office?
  4. Is your brand dependent on you?

Keep in mind the fourth question is paramount.  If your brand is dependent on you then you haven’t created residual value.  Why?   Because the value cannot be replicated by a new owner.  So how do you create a brand in a medical practice that is not dependent on you, the physician?  After all, you are the one who ultimately renders the services.  The key is to develop systems.

An Online Marketing Strategy is Key to Increasing the Value of Your Medical Practice

If you are building your practice much the same way you would read a book or watch a movie, then you haven’t created systems; i.e.,  you have no idea of how the story will unfold.   Meaning if you have no idea of how or when you will sell your practice then you are passively engaging in the practice of medicine without a real plan.  You need to start creating your exit strategy now and it doesn’t matter whether you plan on retiring in 1 year, 5 years or 10 years.  The key is to start developing your marketing strategy now.

If you create a brand that allows any physician or group to simply take over where you left off then you will have created a valuable asset.  If you have incorporated online branding and reputation management then you will need to go beyond traditional accounting to recognize the full value of your medical practice.

Have you created systems to brand yourself? Have you created systems to measure your online efforts?   If so, please share in the comments so our community can gain through your experiences.

~Amy

The Power of Story: The Olympics and Your Blog

Hook your readers by telling as story just as ABC has with "up close and persona."The best part about the Olympics is the stories.  I love the personal stories of the athletes.  It captures my attention and gives me more reason to watch the actual competition.

The athletic feats are indeed spectacular, but having never been (nor close) to becoming an Olympian, I can only marvel at the athleticism, precision and technique…but I can’t really relate to the athletic side of these superstars having never been one myself.

The stories, however, are different.  They do make these superhumans more real and more tangible.

The stories are compelling, the sports are entertaining.

“Up Close and Personal”

ABC, from the genius of Roone Arledge, created the “Up Close and Personal” segments in the 1970’s.  These segments quickly became popular as we learned the human side of the Olympic athletes.  We learned about the personal journey, their trials and tribulations, the sacrifice…we learned that they, too, are just people.

The series is credited for turning the Olympics into Prime Time “must see” TV.  While not called “Up Close and Personal” on rival networks, the personalization of the athletes persists to these summer games.

Telling the personal stories of the athletes compels us to watch and learn more.  It gives us relevance as to who these athletes are as people and makes the outcome of the games more relevant as we are now cheering for individuals having how learned their “story.”

We want them to win.

Importance of  A Story

A story starts a relationship.  We learn about each other and how we compare human to human.  We learn more about how we are similar than how we are different.

Stories are much easier to be repeated.  Retelling including personal facts is more compelling than repeating the athletic achievments or professional accomplishments (in the case of a doctor) because, again, we can’t relate to being an Olympic athlete nor can patients relate to the achievements of a doctor.

Writing for Your Blog

Tell your story somewhere on your website.  The best place is to create an “About Me” page listing your credentials as a person…not your achievments as a doctor.

The more transparent your writing, the more compelling the story, that is, the more you reveal of yourself, the more interesting the story.

Suggestions include your hobbies, your goal with your medical practice, the type of medicine you practice, what makes you a great doctor, what makes you a great person, etc.

For the next two weeks, as you watch teh games on NBC, look for the stories.  Realize the powerful draw for  you personally…then emulate on your website.

It’s a powerful tool.  Showing that you are a person first and a doctor second.  Reach out to your patients as a person…