YouTube ranks videos based upon SEO (more in another post) and views. This article is going to focus on ways to improve the total views of your videos to improve your rankings with YouTube.
My clinical YouTube channel just broke 1,ooo,ooo views. Here are some of the tips on how my videos became so popular.
As Google ranks web pages, YouTube ranks video. Traditional SEO is tougher to employ with video, but it doesn't mean that ranking video is more difficult than improving the SEO of a web page. Well ranking videos on YouTube have increased views and SEO.
In short, just as popular movies are characterized by box-office ticket sales, YouTube videos are valued by "views."
3 Parts to Your Video
There are 3 basic parts to a video:
- The Intro
- Body
- The Outro
The Video Intro
The Intro, aka the introduction, is at the start. The video Intro starts the process of brand recognition for your video. Keep your Intro short. The Intro for most of my videos is about 10 seconds. I use some moving graphics mixed with my logo to get your attention, but more importantly to signal to my viewers that these are "my" videos. I also use audio to build on this recognition (akin to a "jingle.")
The Intro allows your viewers to quickly recognize your brand.
The Body
While this varies in length, do your best to keep the video length to about 10 minutes. There are two reasons for keeping the length of your video short and sweet:
- Long videos may bore your viewer
- Long videos may not be watched completely
If your video can not be edited to 10 minutes or shorter, than consider breaking up your video into several parts. Create a series: Part 1, Part 2, etc.
There is SEO value to keeping the videos short. YouTube keeps track of completed views, that is, instances where the viewer has watched the entire video. Short videos are more likely to be watched until the end compared to longer vids.
The Outro
At the end, simply rerun the Intro, but add a CTA (call to action). In addition to running the same snippet for brand purposes, add your contact information. Your CTA is to "contact us" (hopefully to make an appointment).
Thanks for following and reading. You may also:
A. Follow us on "RussandRandy" on iTunes (our podcast on medical and healthcare Internet marketing) featured on Libsyn, Stitcher, iTunes, ReachMD.com and others.
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To Your Success,
Randy