A “Call to Action” is an instruction, commonly on a clickable button or hyperlink, to get your reader to initiate an action.
In order to effectively grow your practice, your website has two simple goals. These Calls to Action simply invite your readers to subscribe to your email list or call for an appointment.
In web design, Call to Action examples appear as a clickable banner, button or some type of graphic. A CTA is integral to inbound marketing and is a common way to coax a reader to “take the next step.”
Some examples of common “Calls to Action”;
In medicine, we just need two Calls to Action. Read on.
Why Everyone Needs a Call to Action
The purpose of your website is to grow your practice. Get your potential readers to follow through on 2 tasks and you will succeed.
Your website is to build your practice, therefore, your website’s Call to Action will be to either;
- Subscribe to your email list
- Call to make an appointment
Potential patients are likely to subscribe to your email list to receive your updates on your website. These patient education articles will build trust…and eventually your potential patient may call and make an appointment.
Your “Subscribe Now” opt in box should be somewhere in the upper right quadrant of your home page and “above the fold,” that is, you should be able to see it on the top half of your website when viewed on a desktop or laptop.
Readers should be encouraged to “Call Now” to make an appointment.
The “Call Now” CTA can be a simple button on your mobile screen which can initiate a phone call. For your laptops and desktop versions, you have a CTA with visible phone number at the end of your articles and also on your “Contact” page, etc.
For WordPress users, Call Now Button is a plugin that creates a “call” button on the smartphone versions of your website. By simply pushing this button, your next potential patient can call and make an appointment.
In healthcare and medicine, we simply need to our readers to follow 2 Calls to Action. Make sure your website ask them to do so.