authority Archives - Medical Marketing Enterprises, L.L.C.

Want to establish yourself as the ultimate authority? Write a book.

Writing a book makes you an extreme authority and a leading expert. Writing a book for your patients can help you achieve your marketing goals and open doors to other professional opportunities.

This article is published in concert with our recent podcast episode found on RussandRandy.com. Russ Faust, M.D., interviews renowned healthcare author Lynda Goldman. You can also download us on iTunes.

Benefits to Your Practice

As Sy Sims used to say, “an educated consumer is our best customer,” a book can educate your patients. A book can educate your community.

Listen how an educated patient can;

improve office efficiency (asks fewer questions)
reduce “chair time”
requires fewer resources (makes fewer calls to the office)
be happier (better understanding of medical problem)
be healthier
have a better patient experience

Professional Opportunities for You

Writing a book can lead to other professional opportunities such as paid speaking and consulting. As a leading authority, you will be sought after for quotes, interviews and opinions.

Nothing establishes your authority more than a book.

Nothing enhances your professional brand more than a book.

New to Podcasts?

Listen on Libsyn (if you don’t have iTunes)
Go to Itunes and Download

Faster, Easier, Cheaper

In this episode, Lynda discusses how writing a book can be done in as little as 3 months. She has tips or “hacks” to make the process easier and cheaper than you might think.

Publishing a book does not require traditional publishers, agents or ghost-writers. You might even choose to self-publish.

Start Here – FREE Seminar

Lynda is offering a FREE 5-Day Writer’s seminar “7 Steps to Write Your Health & Wellness Book.”

Lynda will make this easy for you by giving you the step-by-step template to writing and publishing your first book. She will share her secrets which allowed her to write over 40 books in 25 years.

All the best!

Randy

By the way, download us on iTunes, click below!

“Russ and Randy”
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social

Every Website Must Provide Value

Every website must provide value. Contrary to popular belief, most people are surfing the Internet with a specific purpose. They are in search of an answer to a question or solution to a problem (really the same thing).

Remember the 3 types of websites? Resource, Marketing and Interactive. Regardless of the type of website you have, your website already provides value. For instance, a basic “resource” site containing hours of operation, insurance information and directions provides value to your existing patients who know they can find this type of information on your site.

To improve your value and to turn your site into a powerful marketing tool, write articles on your site to answer your patients’ questions and solve their problems. This is the best way your site can provide value and to rank you highly at the same time.

Value Breeds Trust

The more value you provide, and for free, the more trust you will develop.

Trust in you does not develop with one article. It builds after several articles and over time. Trust allows patients to leave comments and ask questions on your site. Trust motivates “readers” to become real patients.

Credibility and Authority

Your degree gives you a certain level of credibility, hence, it will be easier and faster for you to develop trust compared to those without a degree. You are, therefore, able to provide tremendous value to your readers by sharing your knowledge as an authority.

Remember, who else would be better to provide health information than you?

What Can You Do?

Don’t advertise. Prove your authority and develop your trust by writing consistently and regularly. It’s no different than educating our patients in an office setting. Writing knowledgeably about what you do will provide tremendous value to your future patients. Providing credible information establishes your authority and will accelerate the development of trust.

To Your Growth And Success!