Want to establish yourself as the ultimate authority? Write a book.
Writing a book makes you an extreme authority and a leading expert. Writing a book for your patients can help you achieve your marketing goals and open doors to other professional opportunities.
This article is published in concert with our recent podcast episode found on RussandRandy.com. Russ Faust, M.D., interviews renowned healthcare author Lynda Goldman. You can also download us on iTunes.
Benefits to Your Practice
As Sy Sims used to say, “an educated consumer is our best customer,” a book can educate your patients. A book can educate your community.
Listen how an educated patient can;
- improve office efficiency (asks fewer questions)
- reduce “chair time”
- requires fewer resources (makes fewer calls to the office)
- be happier (better understanding of medical problem)
- be healthier
- have a better patient experience
Professional Opportunities for You
Writing a book can lead to other professional opportunities such as paid speaking and consulting. As a leading authority, you will be sought after for quotes, interviews and opinions.
Nothing establishes your authority more than a book.
Nothing enhances your professional brand more than a book.
New to Podcasts?
- Listen on Libsyn (if you don’t have iTunes)
- Go to Itunes and Download
Faster, Easier, Cheaper
In this episode, Lynda discusses how writing a book can be done in as little as 3 months. She has tips or “hacks” to make the process easier and cheaper than you might think.
Publishing a book does not require traditional publishers, agents or ghost-writers. You might even choose to self-publish.
Start Here – FREE Seminar
Lynda is offering a FREE 5-Day Writer’s seminar “7 Steps to Write Your Health & Wellness Book.”
Lynda will make this easy for you by giving you the step-by-step template to writing and publishing your first book. She will share her secrets which allowed her to write over 40 books in 25 years.
All the best!
By the way, download us on iTunes, click below!
“Russ and Randy”
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social