Your website should contain 3 basic pages; Home, About and Contact. When starting to build a website you should still create these pages first.
Home Page – Just Like Your Front Door
Your home page has one purpose. It must quickly convey the type of medical services you provide.
Nothing else is as important.
If your home page is too busy and distracting…you can’t deliver your message. Your readers will click away.
Just like the front door of your home, the home page conveys an image and message about your practice.
Whether you convey this information through a nice header, bold title or nifty tagline, your readers must be able to know they have found the right type of website. If you have yet to start a website, use the URL to also provide this information.
About Page – Tell Your Story
The about page should be the first page added to your new website. While the home page conveys what you do, the about page should convey who you are. It’s a great way to show some personal transparency.
It is here that you get to tell your story. All too often, the “about” page is mistakenly used as an online resume or curriculum vitae. While it is important to convey your credentials, take the opportunity to talk at least a little bit about your hobbies, practice style, etc.
Most readers have no idea about the rudiments of medical training and reading the highlights of your medical career tends to mimic every other medical professional; great credential after great credential becomes meaningless to our future patients because there is no relevance.
Use the About Page to distinguish yourself from your colleagues and competitions. Be bold and tell a little of the human side of you! Be transparent!
The contact page should list all of your contact information. It doesn’t have to be fancy, but list all the different ways a patient can find you. Most of the elements are self-explanatory, yet I’d stress that you should list the real name/email address of a real person to contact.
“Contact” or “Support” are not as good as giving the first name of a true person in your office. Take the opportunity to make every item as personal as possible….it matters.
- Email Address
To Your Growth And Success!
Randall V. Wong, M.D.
Medical Website Optimization