Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

How to Create Your “About Me” Page

April 18, 2011 by Amy Wong

Start branding your medical practice and don’t wait to develop your “About Me” page.  The “About Me” is often one of the highest ranking pages on a website. So why then do most physicians/medical practices put so little thought into the development of their “About” section?

Engage Your Patients

Think of the “About Me” as your opportunity to engage with your patients in a personal and unique way that will allow you to set yourself apart from your competition. It really should be the first page that is developed and it should set the tone for your entire website.

When you meet with an SEO guru see if and when they discuss the “About Me.”  True gurus understand just how important this section is and will spend a great deal of time exploring the many facets that are involved in branding your practice through your “About Me” page. If they skip it or rush it….run for the door.

Starting the “About Me”

First , you will want to visualize that you are having a conversation with a new patient and that they have asked you these four questions:

  1. Why do you do…what you do?
  2. How can you solve my problem?
  3. Why should I trust you?
  4. When you aren’t working, what do  you enjoy doing?

This will hopefully get you thinking about the many reasons that you love your chosen profession and how you enjoy your free time. The point is to give your readers a glimpse of who you really are, and that, of course means, going beyond the accolades listed in your resume. Give them a reason to want to connect to you.

Optimize Your “About” Page

You will also want to optimize your SEO for “About Me.”  So, just as with every other page on you website, choose a few keywords and work them into your content.

How to Organize Your “About Me”

Readers often remember what have last read. Consider designing your page in the following order:

  • Name
  • Profession
  • Specialty
  • Education
  • Qualifications
  • Hobbies
  • Personal Message

Always Include Your Contact Information

Even if you have separate section devoted to ways to contact you, be sure to include the same information on your “About Me” page. The easier you make it for your readers to reach out to you, the more likely they will actually do it.

Last, but Certainly not Least…Thank Your Readers!

The bottom line is that the development of your “About Me” is to either begin or continue a conversation with your reader/patient/referring physician. Be sure when you do this, you are authentic to yourself and your readers. No matter what, you will always want to increase your personal and professional brand with integrity.

SEO Tip for Your Medical Website

Presumably, you have taken a great deal of time to develop your “About Me” page so be sure to optimize it. Consider the following:

Is your website within the first ten results on Google TM for a chosen keyword?

If the answer is yes, then optimize your “About Me” with the same keyword.

Then link your “About Me” with your main page by using anchor text.

Then go to your main page and create anchor text to link your main page back to your “About Me.”

Filed Under: Marketing, Website Tagged With: About, About Me, Transparency

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT