Successful websites create value for the visitor. Does your medical website create value for your potential patients?
By creating value, you’ll attract more visitors to your site and more patients walking through your door.
For you to have a successful website with high rankings, a medical practice must give something valuable away for ‘free.’ Free develops trust and credibility. “Free” starts the social media conversation.
The first step to attracting patients to your site is to create value. Creating value comes in different forms for a medical practice.
The simplest way to create value for your website (and therefore your practice) is to provide health information. Why? Because it’s what patients are searching for…answers.
80% of Americans are on the Internet Looking for Answers
By providing answers to their questions, you have created value.
Giving Value Away for Free
This is a tough concept for most physicians, but yet we do it everyday. It’s not services you’ll give away, it’s not your advice either, it’s just information about health, aka it’s patient education.
The best value we can create is to educate …and for free.
Why Give Away Health Information?
As health care providers, we are the authorities in our fields. Who better to educate than the experts?
Those medical practices that choose to recognize this need will be rewarded with;
- high ranking web pages
- increasing patient base
- stronger relationships with existing patients
- recognition as a trusted health expert
Improving Your Web Rankings
Providing fresh relevant content is the key to successful website optimization and performance. A website that provides relevant, refreshed and regular content will be rewarded with high rankings. (A simple fancy web design, or redesign, does nothing for your rankings.)
What is content? The content will be your articles and posts containing the answers to their questions. It’s simple and straight forward. Publishing articles on your website that provides answers….will move you higher and higher in the rankings.
This is the core of content marketing strategies. This is the core of medical SEO or website optimization for a medical practice.
Medical website optimization is the only way to achieve and maintain high rankings on search engine results pages (SERP).
Building Trust in Your Community
Regardless of how you define your community, whether it is within your local zip code or your virtual neighborhood, “free” opens the door to credibility and trust. A site that is credible and trustworthy says alot about its doctors and staff. Certainly much more than those practices that don’t even have a web site.
This is the modern way of distinguishing yourself from your competitors. Those practices that are able to establish trust and credibility will gain a healthy advantage over those practices choosing to remain isolated.