AAO 2016: Chicago
Here’s my lecture schedule for the upcoming American Academy of Ophthalmology meeting in October. I hope you can attend. Email me if you have any questions or if you would like to submit your site for the “live critique” on Tuesday, October 18.
See you there! – Randy
Saturday | October 15, 2016
9:30 – 10:30 AM | TECH 01 | Tech Pav
“Developing Effective Content for Your Website”
Now that you have your snazzy practice website and patient portal, regularly adding useful and informative content is critical to engage your patients and keep search rankings high. What is valuable content, and what content should be avoided? How can you develop meaningful content with the least effort? Dr. Wong will share his rules, procedures, and tips for developing effective content to keep your site relevant and maximize the impact of the time you invest.
1-4 PM | SPE09 | Rm: N427A
“Use Blogging and Social Networking to Super Charge Website”
Co-presented with Andrew Doan, M.D. We have taught this course together to give you the basic knowledge and understanding of how a website is created, optimized and ranked with the search engines. We will review the essentials of optimizing your website, optimizing your content and “local” SEO.
Sunday | October 16, 2016
11:30 – Noon | TECH 09 | Tech Pav
”Search Engine Optimization Made Easy”
Search engines rank websites strictly based upon your site’s content and structure. What specific components should every site have? What key concepts will help market your content and engage your current and potential patients? Learn the immediate steps you can take to optimize your site and its contents to raise your site higher in the search engine results that are critical to your business success.
Monday | October 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
“Dominate Local Search and Monitor Your Online Reputation”
How are “local search” and your “online reputation” related? How do you get that Little Red Pin on Google Maps when potential patients search for local practices? Dr. Wong will demonstrate how you can leverage the review sites that comprise your online reputation to improve your dominance in local physician and business searches.
Tuesday | October 18, 2016
9-10 AM| 672 | Rm: S504BC
“Live Website Analysis: Critique Your Own Website”
This is turning out to be an annual favorite. Attendees may submit their website for live critique and analysis. We will cover essentials of an optimized site, easy navigation and design to maximize your patient (user) experience! Email me if you would like to include your site.