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AAO 2019 Presentations

October 28, 2019 by Randall Wong, M.D.

If you attended AAO 2019 in San Francisco, these are ALL the  different lectures we presented this year.  Please share/download these embedded presentations.  They have been uploaded to SlideShare.net.

Thanks for following and all the best.

To your marketing success,

Randy

Saturday, October 12, 2019 – SPE 34

Ramp up Your Digital Marketing Plan | Internet Marketing for Healthcare from Randall Wong, M.D.

 

Saturday, October 12, 2019, Technology Pavilion

Online Privacy Regulations | What You Need to Know from Randall Wong, M.D.

 

Monday, October 14, 2019 | Senior Technology Symposium, West 3020

Protect Your Privacy Online | Surf Safely from Randall Wong, M.D.

 

Monday, October 14, 2019 | Technology Pavilion

Top 10 Tips for Creating a Great Website from Randall Wong, M.D.

 

Monday, October 14, 2019 | Technology Pavilion

Your Online Reputation | Where is it and How to Respond from Randall Wong, M.D.

 

Filed Under: AAO Tagged With: AAO 2019, Aggregator, Grant Wong, Healthcare Marketing, Wong

AAO 2018 | Chicago Presentations

November 12, 2018 by Randall Wong, M.D.

AAO 2018 Chicago ILL | Healthcare and Medical Internet Marketing

If you attended AAO 2018 in Chicago, these are the 6 different lectures I presented this year.  Please share/download these embedded presentations.  They have been uploaded to SlideShare.net.

Thanks for following and all the best.

To your marketing success,

Randy

Saturday, October 27, 2018

How to Monitor Your Online Reputation from Randall Wong, M.D.

 

Saturday, October 27, Course SPE09

Healthcare Marketing 101 | Kickstart Your Website, Social Media and Blog from Randall Wong, M.D.

 

Sunday, October 28, 2018 | Tech Pav

GDPR | New Policy Regs that Affect Your Website from Randall Wong, M.D.

 

Sunday, October 28, 2018 | S103D

Live Website Analysis | AAO 2018 | Chicago | Wong | Medical Marketing Enterprises from Randall Wong, M.D.

 

Monday, October 29, 2018 | Tech Pav

Developing Effective Content for Your Website | AAO 2018 | Wong | Medical Marketing Enterpriises from Randall Wong, M.D.

 

Tuesday, October 30, 2018 | S106B

Protecting Your Online Reputation | AAO | Medical Reputation from Randall Wong, M.D.

Filed Under: AAO, Marketing, Reputation Management, SEO, Social Media, Website Tagged With: Blog, GDPR, reputation, SEO, wordpress

AAO 2017 Presentations | Randall Wong

December 3, 2017 by Randall Wong, M.D.

Randall Wong | AAO 2017These are the 4 presentations given at the American Academy of Ophthalmology 2017 in New Orleans.  These have been uploaded to Slideshare.net and have been embedded here.

As always, thanks for following and for your support.

All the best,

Randy

randall.v.wong@gmail.com


Managing Your Online Reputation,
Technology Pavilion | 11.11.17, 9:30 AM

Managing Your Online Reputation | AAO 2017 | Randall Wong from Randall Wong, M.D

 


Marketing 101 | Kickstart Your Website, Social Media and Blogging

11.11.17, 1-4 PM, SPE06

Marketing101 | Kickstart Website, Social Media and Blogging | aao 2017 tech 10 | wong | SPE06 from Randall Wong, M.D.

 


Add Life to Your Website | Alternative Types of Content to Market Your Practice

11.12.17 TECHNOLOGY PAVILION | 11:30 AM

 

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 from Randall Wong, M.D.

Live Website Analysis | Critique Your Own Site

11/13/2017, 4:30 PM | SPE 475

Live Website Analysis | AAO 2017 | Wong from Randall Wong, M.D.

Filed Under: AAO Tagged With: AAO 2017

Interview with Steve Christiansen, M.D. | Successful Twitter Use in Medicine

March 23, 2017 by Randall Wong, M.D.

Steven Christiansen, MD | Ophthalmology Use of Twitter | Healthcare and Medical Internet MarketingI recently interviewed Steven Christiansen, M.D. for my podcast “Russ and Randy.”  Steve is an ophtho resident at the University of Iowa Ophthalmology department.  Before starting residency training, he created an eye related health website (www.EyeSteve.com) and promotes himself through social media, specifically Twitter (@EyeSteve).

The episode “Interview with Steven Christiansen, M.D.” is hosted on iTunes.

Website and Twitter

Just before starting residency, Steve realized he was about to embark on a 30-40 year career in Ophthalmology.  Why not create a digital space now and see how it grows?   (Personally, it’s a fantastic idea and I can not wait to see what develops in the next 5-10 years!)

Steve’s issue – how to promote the content?

Steve started promoting his website content through Twitter (@EyeSteve) and now receives over 12,000 page views per month!

In addition to the usual search engine optimization (SEO), Steve has created a significant following on Twitter to increase the exposure of his website.  Persistent use of Twitter, consistent publications and quality writing on his website has allowed Steve to create this in such a short time.

Twitter Expert

In the interview, Steve recalls how the University of Iowa recognized his fluency with Twitter.  They asked for his help.  Unlike other departments who have successfully implemented social media to connect with their patients, Iowa wanted to keep in touch with alums and residents specifically using Twitter.

In the beginning, no one had a Twitter account, but it has fast become an important communication tool among faculty, alum and residents and is especially helpful when attending a meeting, such as the AAO.  Members are able to share information, such as:

  • Scientific information (“Great talk on XYZ”)
  • Logistical information (“What time do the buses stop?”)
  • Social (“Who’s meeting at the bar?)

From no use to a powerful communication and sharing tool.

Incidentally, Steve published,  “Twitter at the 2014 and 2015 Annual Meetings of the American Academy of Ophthalmology”, Ophthalmology, Vol. 123, issue 8, p1835-1837, published online August, 2016, www.AAOJournal.org.

The article analyzes Twitter use between the two meetings, again in a demographic naive to Twitter.  The AAO regularly maintains a Twitter account during the meetings and through the year!

Content Controversy

How do you use the same Twitter content for both your colleagues who are doctors and patients?  On one hand, how does information about the latest in scientific knowledge (discoveries, treatments, meeting attendance) relate to patients?  Also, how do posts about a new optical shop or a new EMR system, intended for patients to promote your practice, appeal to your colleagues?

Steve has a great explanation why this works for him.

There actually is some cross-relevance.  Patients get better educated about their health and about their provider.  Colleagues become impressed with connecting with patients and using a digital platform to communicate with patients!

Follow Steve @EyeSteve
www.EyeSteve.com

Many thanks Steve!

All the best,

Randy

 

Filed Under: AAO, Social Media Tagged With: @EyeSteve, Ophthalmology Social Media, Steven Christiansen MD, Twitter

Interview with Dr. Andrew Doan | Early SEO Adopter | Founder Credential Protection

March 8, 2017 by Randall Wong, M.D.

Credential Protection | Reputation Management | Andrew Doan MDIn October, at the recent American Academy of Ophthalmology meeting in Chicago, I interviewed Andrew Doan, M.D.  That “live” interview may be found on my podcast on health and medical Internet marketing.

Andy and I met almost 10 years ago.  I attended one of his courses on blogging.  Graciously, he asked me to teach the course with him the following year and we’ve been teaching together since then.  It has become a very popular course and it’s likely that you and I may have met there!

Early Adopter of SEO

Andy tells the story of how he became interested in blogging and the power of SEO early on during residency.  While at the University of Iowa for his residency, Dr. Doan was the webmaster for their clinical website which posted daily grand rounds.

In his words, they’ve received millions of views.  He experienced the value of SEO by posting great content and on a very regular basis.  He recently received an award for his work as a young doctor from the university.

Reputation Management

Dr. Doan once received some undeserved negative online reviews about his practice in Temecula, California.  These bogus reviews served as a catalyst to form Credential Protection, a verified doctor review company.

Credential Protection has a unique system to generate and post legitimate reviews about your practice.  The reviews can appear on your website, but more importantly, the reviews themselves enjoy high rankings as they are hosted on the Credential Protection servers.

3 Arms of Digital Marketing

There are 3 pieces of the marketing puzzle which are equally important for your digital marketing to be successful.  The 3 pieces are;

  1. Website
  2. Engagement
  3. Reputation Management

You can’t have one without the other two.  Your website provides the content and captures attention, but then you have to engage your readers (allow them to leave comments AND you answer them) if you have any hope of converting them to patients.

At the same time, you can not ignore your reputation.  In theory, you could have a great website, engage your readers and have great rankings and SEO….but have a reputation of being a bad doctor.

Andy – Thanks for taking the time for the interview!

Filed Under: AAO, Reputation Management Tagged With: Andrew Doan MD, Online Reputation

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_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

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