Medical Marketing Enterprises, L.L.C.
Website Optimization, SEO, Reputation Management for Medical Practices
These are the 4 presentations given at the American Academy of Ophthalmology 2017 in New Orleans. These have been uploaded to Slideshare.net and have been embedded here.
As always, thanks for following and for your support.
All the best,
Randy
randall.v.wong@gmail.com
I recently interviewed Steven Christiansen, M.D. for my podcast “Russ and Randy.” Steve is an ophtho resident at the University of Iowa Ophthalmology department. Before starting residency training, he created an eye related health website (www.EyeSteve.com) and promotes himself through social media, specifically Twitter (@EyeSteve).
The episode “Interview with Steven Christiansen, M.D.” is hosted on iTunes.
Just before starting residency, Steve realized he was about to embark on a 30-40 year career in Ophthalmology. Why not create a digital space now and see how it grows? (Personally, it’s a fantastic idea and I can not wait to see what develops in the next 5-10 years!)
Steve’s issue – how to promote the content?
Steve started promoting his website content through Twitter (@EyeSteve) and now receives over 12,000 page views per month!
In addition to the usual search engine optimization (SEO), Steve has created a significant following on Twitter to increase the exposure of his website. Persistent use of Twitter, consistent publications and quality writing on his website has allowed Steve to create this in such a short time.
In the interview, Steve recalls how the University of Iowa recognized his fluency with Twitter. They asked for his help. Unlike other departments who have successfully implemented social media to connect with their patients, Iowa wanted to keep in touch with alums and residents specifically using Twitter.
In the beginning, no one had a Twitter account, but it has fast become an important communication tool among faculty, alum and residents and is especially helpful when attending a meeting, such as the AAO. Members are able to share information, such as:
From no use to a powerful communication and sharing tool.
Incidentally, Steve published, “Twitter at the 2014 and 2015 Annual Meetings of the American Academy of Ophthalmology”, Ophthalmology, Vol. 123, issue 8, p1835-1837, published online August, 2016, www.AAOJournal.org.
The article analyzes Twitter use between the two meetings, again in a demographic naive to Twitter. The AAO regularly maintains a Twitter account during the meetings and through the year!
How do you use the same Twitter content for both your colleagues who are doctors and patients? On one hand, how does information about the latest in scientific knowledge (discoveries, treatments, meeting attendance) relate to patients? Also, how do posts about a new optical shop or a new EMR system, intended for patients to promote your practice, appeal to your colleagues?
Steve has a great explanation why this works for him.
There actually is some cross-relevance. Patients get better educated about their health and about their provider. Colleagues become impressed with connecting with patients and using a digital platform to communicate with patients!
Follow Steve @EyeSteve
www.EyeSteve.com
Many thanks Steve!
All the best,
Randy
In October, at the recent American Academy of Ophthalmology meeting in Chicago, I interviewed Andrew Doan, M.D. That “live” interview may be found on my podcast on health and medical Internet marketing.
Andy and I met almost 10 years ago. I attended one of his courses on blogging. Graciously, he asked me to teach the course with him the following year and we’ve been teaching together since then. It has become a very popular course and it’s likely that you and I may have met there!
Andy tells the story of how he became interested in blogging and the power of SEO early on during residency. While at the University of Iowa for his residency, Dr. Doan was the webmaster for their clinical website which posted daily grand rounds.
In his words, they’ve received millions of views. He experienced the value of SEO by posting great content and on a very regular basis. He recently received an award for his work as a young doctor from the university.
Dr. Doan once received some undeserved negative online reviews about his practice in Temecula, California. These bogus reviews served as a catalyst to form Credential Protection, a verified doctor review company.
Credential Protection has a unique system to generate and post legitimate reviews about your practice. The reviews can appear on your website, but more importantly, the reviews themselves enjoy high rankings as they are hosted on the Credential Protection servers.
There are 3 pieces of the marketing puzzle which are equally important for your digital marketing to be successful. The 3 pieces are;
You can’t have one without the other two. Your website provides the content and captures attention, but then you have to engage your readers (allow them to leave comments AND you answer them) if you have any hope of converting them to patients.
At the same time, you can not ignore your reputation. In theory, you could have a great website, engage your readers and have great rankings and SEO….but have a reputation of being a bad doctor.
Andy – Thanks for taking the time for the interview!
These are the five presentations delivered at the American Academy of Ophthalmology 2016 in Chicago. These are actually uploaded to Slideshare.net, but are embedded here.
If you have any questions, please do not hesitate to let us know.
All the best and thank you for attending the meeting,
Randy