Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Search Engines Rank Webpages Not Websites

October 2, 2012 by Randall Wong, M.D.

Search engines rank webpages not websites.Search engines rank webpages, not websites.

Think of a reference manual;  dictionaries, encyclopedias, thesauraus.  The title of the book refers to a collection of pages bound together.  Unlike a novel, reading each page in order serves no purpose.

A website is composed of webpages.  A collection of webpages constitutes a website and as in our manual example, each webpage of a website contains useful information.

Search engines, such as Google, rank individual pages of each site and not the whole site collectively.

Overall, with good SEO, most of your pages will rank well.

The URL or Domain

Think of a website as a place (i.e. your Domain) where webpages of a common theme reside.  In this way, you may better understand how a “website” may rank for dozens of keywords.  In actuality, a successful website contains many pages allowing for the excellent SERP rankings.

When establishing a PageRank, an overall score is assigned to your domain, or website.  A PageRank is different than index rankings on a SERP.  It gives you an overall score of the relevance of a website.

Webpages

Each article you write for publish for your site will have a separate and unique URL. The root URL remains the same, but the extension, or filename, is unique to everypage of the site.  For instance;

MedicalMarketingEnterprises.com

This points to the home page and is the “root” URL.

MedicalMarketingEnterprises.com/About/Randall.V.Wong

This URL is the address of my “About” page.  It is indexed separately from the home page and all other pages on this site.  This extension signifies that it is completely separate file, or page, on my site.

Each of these pages is read and indexed separately by Google.  One page may rank better for “medical search engine optimization” and the other for “randall wong md.”

This website has almost 300 pages “indexed” with the search engines.  In theory, this means this site could rank for at least 300 different keywords or subjects!

Do you have 300 areas of your practice for which you’d like to rank Number 1?

What Can You Do?

This emphasizes the importance of relevance.  Each and every article should be relevant to one subject, or keyword.  The more specific your article, or post, is to one keyword, the more relevant.  Try to write an article “concentrating” on too many keywords and you lose specificity, i.e. relevance.

To your success!

“Randy”

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

Filed Under: SEO, Website Tagged With: Index, PageRank, SEO, Webpage

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT