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Want to Grow Your Practice? You Need a Lead Magnet

December 15, 2016 by Randall Wong, M.D.

Use a Lead Magnet to Grow Your Practice | Healthcare and Medical MarketingA lead magnet is also known as a value offer.  These are marketing terms used to describe what you, the website owner, will give away in exchange for an email address.

The goal of using a lead magnet is to grow your email list.  Your list is the key to using  your website to grow your practice.  As you are learning, patients do NOT call your practice just because they found your website…using a lead magnet is the beginning of the process to convert a visitor to become a patient.

The Value Offer

Your lead “magnet,” or value offer can be your health-related newsletter, eBook, or presentation.  The value in your lead magnet is patient education.

You are offering education materials in exchange for an email address.  It’s a promise of an exchange of something valuable for contact information.

The usual lead magnet for most websites is a newsletter.  More ambitious practices might consider an eBook.  A cookbook or recipes for diabetic patients would be a great example.

Lead Magnet Starts Patient Conversion

Converting a website reader into a patient requires a process.  That process includes the following 5 steps;

  1. Find your website (your website has to rank)
  2. Consider your value offer (newsletter in exchange for email address)
  3. Appreciate value through your “magnet” (newsletter)
  4. Develop trust
  5. Make an appointment

Everyone equates website rankings with SEO (search engine optimization).  Once your next patient notices your website, you start the process of engagement, or conversion, by obtaining their contact information.

The value offer or lead magnet is your request for their email address.

Randy

Filed Under: Branding, Copywriting Tagged With: email list, engagement, lead magnet, Patient Engagement, value offer

Convert Your Next Patient from the Internet with 3 Steps

October 20, 2016 by Randall Wong, M.D.

Patient Conversion | Authority Trust Value | Healthcare and Medical Internet MarketingConverting a visitor to a patient from the Internet or your website is a result of a process.  Understanding how authority, value and trust are fundamental to patient conversion is essential to your Internet marketing strategy.

Authority

This is the first step.  Your content must be credible, reliable and accurate.  Your content must be authoritative.  You must be an authority…an expert.

For healthcare, this is easy.  We are natural authorities when it comes to medical or healthcare questions and problems.

As healthcare professionals, we do not have to prove our authority.  We have medical degrees which automatically confer “authority” to our content.  Simply produce content which educates, informs and is accurate to maintain your authority.

Value

How does your website provide value?

Value is provided to your readers by your articles.  Your articles should answer a medical question or solve a healthcare related problems.  Answering questions and solving problems provide the value your readers are seeking.

It’s important that your articles remain clinically accurate for you to maintain your value.  Again, we are assumed to be the immediate authorities and it is assumed that our content is clinically accurate and credible.

Trust

If you are able to successfully provide value, your next patient develops trust in you and your website.

Trust must be achieved before your next patient schedules an appointment with you and completes the process of becoming your next patient.

This is a necessary 3 step process.  Missing any component will halt the progression of conversion.  By the way, this is essential to your social media Tweets and posts as well.

If you have any questions or concerns, please leave a comment below.

All the best!

Randy

New Podcast!

In August 2016, Russell Faust, M.D. and I launch a new podcast on Healthcare and Medical Internet Marketing.  I invite to download on iTunes and subscribe to our blog, RussandRandy.com!

iTunes Cover Art

 

Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
Itunes Badge

Filed Under: Marketing, Social Media, Website Tagged With: Patient Conversion, Patient Engagement

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

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