Ever wonder how to use YouTube to market yourself?
During the AAO 2016 in Chicago, I interviewed Isaac Porter, M.D. for my podcast “Russ and Randy.” This post coincides with the podcast episode published today on iTunes.
Isaac Porter M.D. Gets 600k Views
Isaac and I have known each other for several years after we found similar interests in healthcare and medical Internet marketing. Isaac owns Porter Ophthalmology, a solo ophthalmology practice in Raleigh, North Carolina.
Porter Ophthalmology has been very successful using a website and YouTube to market themselves. Over the past 4 years, they have published over 130 videos on YouTube. “A State of Sight,” the name the series of patient education videos has received almost 600,000 views in the last 4 years.
I would encourage you to listen to Isaac tell how us how he has done it.
I congratulate Dr. Porter for his success and want to highlight some of his notable achievements.
The videos are created several times a month. Isaac uses a Nikon 5000 DSLR for recording. He does NOT edit the video and are 2-3 minutes in length.
Videos are uploaded to YouTube and embedded on his website. Additionally, the audio is transcribed for publication on his blog. The videos thus serve a dual purpose and he reduces the work and effort to update two platforms (website and YouTube).
A YouTube account is free. There are no actual costs whatsoever. Therefore, cost is never an issue to creating another video.
Also, self-published videos are better than professional versions – at least for our purposes. Self-published videos convey more about you and your personality – you tend to speak and move more naturally compared to a rehearsed/memorized script. Patients can hear your voice. You offer some transparency regarding who you are.
Self-published videos are much more credible and believable.
Patient Education Videos Provide Value
This is a great example of how to provide value. Over 4 years and 130 or so videos, Isaac Porter, M.D. provides tremendous value to his viewers by providing patient education.
To be successful with your healthcare and medical Internet marketing endeavors, you must provide value. With value comes trust.
He has done a great job.
Video Length and Consistency
The videos are also not too long. 3 minute videos are probably ideal – not too long to bore the viewer. What’s even more important is that Porter Ophthalmology produces videos consistently over the past 4 years.
This consistency has two advantages; 1) tremendous SEO power and visibility and 2) he has engaged his viewer base routinely.
Perhaps the most unique aspect of Isaac Porter, M.D. and Porter Ophthalmology is that they approach their Internet marketing as a team.
Everyone in the practice plays a role in their digital efforts.
Isaac will tell you toward the end of the interview that he is most proud of his Google reviews and how they have helped grow his practice. He, and his team, have a seamless method for gathering reviews.
Contact Information for Isaac Porter, M.D.:
Isaac Porter, M.D.
Raleigh, North Carolina
To Your Success!