Google recently announced that web sites using manufactured content from so-called “content farms” will receive lower rankings based upon the fact that such content is usually of poor quality and low relevance. This is a further move to limit and penalize sites that use duplicate content.

Poor Quality = Low Relevance

As the importance of content marketing, aka SEO marketing, continues to increase, the use of duplicate content has sky-rocketed over the past couple of years. The new algorithms were announced last week by Google and may immediately impact as much as 12% percent of web pages.

At issue is the quality of articles.  Google bases its algorithms on the quality of content relative to the user’s search query.  That is, Google rewards web pages with great content.

Articles, or content, generated by content farms are written to meet the requirements of the automated search engines.  Authors are instructed to generate articles using specific words and phrases.

As a result, articles often lack any nuance, may be off target and use portions of text found in other articles.  The rather poor quality lacks in relevance, is poorly written and is copied.

Google now depresses such sites in the rankings.

What Does This Mean?

This is an excellent opportunity to re-evaluate your need to follow through with improving your web page rankings using medical SEO.

Google has long been intolerant of “duplicate content” (aka plagiarism), but this new stance takes their commitment to relevance to a higher level.

Google also makes it more difficult for “games” or “gimmicks” to be used to achieve high rankings for web pages.  In fact, this new algorithm paves the way for unique, fresh high quality content to rise to the top.

In other words, only the articles written and directed for a particular audience will survive the new bot regimens.  Your articles, written for your patients, will continue to escalate your web sites’ rankings