There are 3 reasons to use Google Plus. After starting your Facebook, I recommend starting your Google Plus Account.
Your Google + account will now get you noticed on a Google Places, can aggregate any reviews about your practice (from other sites other than Google), selectively share information via Circles with new and old colleagues and starts your Author Ranking!
Google Local and Business Page
Starting a Google + Business page simply requires a free Gmail email address. Follow the directions to get your practice indexed on Google +.
As Facebook and Google Plus plan their local search strategies, you want to make sure either you create your business page or claim one which already exists. Simply make sure your contact information is correct. With time, you can add more information.
Google Circles: Selective Sharing
A unique feature of Google + are the “circles.” Circles are different groups of people based upon a common interest or relationship, for example, Friends, Family, Business, etc.
This allows you to pick and choose the group of friends with whom you’d like to share information. You can use “circles” to customize your communications….you can tailor who you’d simply like to follow versus people you’d like to share information.
At the outset, Circles are the same as “Friends” on FaceBook, but Friends lack the ability to share vs. follow and sharing may not reach all of your followers. (Facebook does not share all of your posts with all of your followers).
Circles allows you to wear several hats yet use the same account.
Author Rank is the newest variable introduced last summer for SEO. Simply put, author rank, measures your expertise and contribution to the Internet on any particular subject. How your Author Rank is computed is another post. The greater your Author Rank, the more credible and trusted you are as an expert.
The higher your PageRank, the higher your rankings. Now, the better your Author Rank and PageRank, the higher your rankings.
This means two articles with very similar content, i.e. with the same PageRank, will now be ranked differently based upon Author Rank…the article written by the author with the highest rank (i.e. trust and credibility) wins!
Google Authorship via Google Plus Profile
Establish your Google Authorship! The next goal is to inform Google which is/are your website(s). Uniting your Google Plus profile with your particular website(s) alerts Google of your Authorship.
In your Google Plus profile, list the website(s) to which you contribute. In your websites, attach the code to your Google Plus profile. This is most easily done by creating a hyperlink using your name as anchor text back to your Google Plus profile page, or make sure you are using Genesis on WordPress!
WordPress and Genesis
The newest version of Genesis recognizes author rank and allows you to marry your user profile with your Google + profile by simply entering your profile code into your WordPress user profile….done!
To your Success!
Randall V. Wong, M.D.
Medical Website Optimization