Blogging Archives - Medical Marketing Enterprises, L.L.C.

This post mirrors this weeks podcast on Russ and Randy where we discuss the advantages of WordPress.

For many reasons, WordPress.org is absolutely the best platform to use to build your website.

WordPress.org is the world’s most popular CMS sytem. CMS stands for Content Management System and can be best thought of as “blogging software.” There are other popular CMS systems such Joomla or Drupal, but WordPress is the best.

Not WordPress.com

There are two similar products names WordPress: WordPress.org and WordPress.com. They even share the same logo. For the purposes of this post, I am not referring to the “.com” version and when using the term “WordPress,” I’m referring to WordPress.org.

WordPress.com is a completely free blogging system. Suffice it to say that it has too many restrictions, can not add functionality nor can it be optimized compared to the WordPress.org version. You also do not have control over you files (they reside on a server of which you have no control or access).

I do not recommend WordPress.com for any business.

13 Reasons to Use WordPress.org

Best for SEO – this is the best platform which allows you to optimize your site and your content (articles, posts, pages, etc.). It is also coded to be easily and efficiently crawled by the search engines. Google loves WordPress (so I read).
User Friendly – if you can use Microsoft Word, you can use and operate a WordPress.org website. You do NOT need IT experience or even need to know how to code. Keep in mind that this is my preferred platform – that means I have even learned how to use it!
Open Source – this allows multitudes of 3rd party developers to enhance the basic product. WordPress enjoys the largest selection of 3rd party themes, add-ons and plugins. As it is the largest and most popular in the world, the WordPress community is always updating and improving.
Most Popular Platform – as the largest and most popular system, it has millions of users. This translates to unlimited forums and “resources” available to help you when you run into a problem. Chances are high that many have faced the same problem as yours.
Turn-key Design – WordPress themes can be installed or switched out with click. No need for website designers. This flexibility in design, the way your website looks, can save you literally thousands of dollars.
Mobile Responsive – similar to #5, most current WordPress themes are mobile responsive – no need to waste time and money building a mobile responsive site.
Server Based means that you can work on your site from any Internet connection, even your phone.
“Self-Hosted” means that you need to purchase a hosting account (GoDaddy, Bluehost, Hostgator), but it also means you have complete control and ownership of your files.
Free installation – any legitimate hosting company will offer installation for…free.
Versatile – WordPress.org offers the most plugins which means that WordPress is more functional and versatile than any other system. You can even do eCommerce easily!
Best Blogging Software – this was built for blogging, for our purposes, this allows to easily add content.
Sophistication – regardless of the what your needs are, this platform grows with you as your expertise improves. For instance, maybe you are not ready to open up comments or blog. You can easily do it later.
Search Engine Friendly – It is also coded to be easily and efficiently crawled by the search engines. This gives you an SEO edge.

If you have any reasons (for or against) you’d like to add, please comment below.

All the best!

Randy

I learned how to blog from comedians. Comedians taught me the basic steps to writing articles for my blog. It was easy.

Listening to the comedy channel on XM radio gave me confidence and taught me a framework for learning to copy-write (i.e. writing blogposts). While they technically didn’t invent blogging, I found the process to be the same.

Joke vs. Post

Comedians write jokes, we create posts, or articles. Both start with a concept which must be refined for a specific audience. The comic will rehearse to maximize the impact of the punch line while the copywriter will rewrite and edit her article hoping to convey her message in a clear, concise manner.

I usually write the rough copy as fast as I think of my points, not taking time to spell check or even write in complete sentences. I’ll rewrite to expand some ideas and cut out the repetitive, meaningless words. Subheadings come last. When I get stuck, I’ll work on something else. There is a process, and just like a great joke, a great article shouldn’t be rushed.

When ready, the comedian incorporates the joke in a new routine. So, too, the blogger “publishes” her article.

Speak to One Audience

No joke is funny to everyone., just as your post will not resonate with all of your readers. Just as you may laugh at a joke, the person sitting next to you may not. With the next joke, however, the reverse may happen…she laughs and you don’t.

Jokes create laughter, blog posts answer questions or solve problems (e.g. “How do I….?).

Your articles should answer one question or solve one problem at a time. Doing so, will allow you to be most relevant to those with that same exact problem. It’s too hard to write an answer for several problems at the same time. You’ll lose relevance.

Some articles will work, some won’t. You can not appeal to everyone.

As the comedian can not tell more than one joke at a time, your articles should be focused on one answer at a time. One post should contain one message.

Becoming a Fan

Every comedian has hundreds of jokes in her arsenal, just as a blogger has many posts (articles).

Building a following for your blog is the same as listening to a comedian run through her routine. You’ll like some of the jokes and your neighbor likes others, but you both become a fan as, overall, the jokes are funny and appreciated by both of you.

With time, your articles will reflect your attitudes, views and your style. People who like your style become your fans and will begin to follow you.

Feedback

Feedback is important, too. A comic gets immediate feedback from laughter. We get feedback from analytics and the comments left on our website.

Just as a comedian drops bad jokes from her routine. Use analytics to determine what type of articles work and don’t work for your audience. Write additional or related articles to those that work. Drop what doesn’t work.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

WordPress Revisited | Is Your Website Built on the Best Platform?