Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

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Choosing the URL

Choosing the URL, Medical Marketing Enterprises

Creating your URL is the FIRST step to establishing a web page and your web presence. To maximize the medical SEO value for your “www,” we recommend choosing a combination of words that are descriptive of your medical specialty and business.

Refrain from using the name of your practice and adding “.com.” It’ll work, but it isn’t necessary anymore to retain the same URL as your business name, people no longer expect it. The point I’m making is that most of us don’t have a business name that describes the business well. From an SEO perspective, you can do better.

Pick Three Adjectives That Describe Your Business

Try a simple exercise. Write down 3 words, or keywords, that will define who you are and what you do. I chose “Retina Eye Doctor.”

A keyword tool (it’s a web page) can rank commonly used terms, or keywords, that the layman will use to search a topic. Pick a few words that are commonly used. For instance, “eye doctor” is a better choice than ophthalmologist or optometrist because more people usually use these for search terms.

An example, John Q. Public, M.D. just finished ophthalmology residency and wants to set up a web page in his new town of Bedrock. From an SEO standpoint, BedrockEyeDoctor.com works a lot better than JohnQPublicMD.com. Make sense?

Using Keywords to Create Your Domain

This method has several advantages; 1) it is an SEO technique, 2) there are no copyright infringements and 3) it is cheap. As you’ll learn, using more popular keywords, such as “Coke,” in your URL will cost you more than the basic $8-$12 to buy a URL.

Choose a KeyWord Tool based upon actual searches… use the Google Adwords Tool.

Permute Your Keywords

Use your 3 words in any order that may make sense. You are stringing together a few words that are most often used to search your business. They can be in order. The search engines are pretty smart. They’ll make as many words as possible out the order that you choose.

For instance, “RetinaEyeDoctor” will be broken up the same way as “DoctorEyeRetina” or “TheRetinaEyeDoctor.”

Purchase the URL

Buying the URL is easy. At GoDaddy.com , or BlueHost.com, simply type in your chosen URL. If it’s available for purchase, go ahead.

Next item…choose hosting.

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

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Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

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Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
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