Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Use Email Address List to Grow Your Practice

April 6, 2017 by Randall Wong, M.D.

Email Address Subscriber List | Grow Your Practice | Health and Medical Internet MarketingYour email address list, comprised of  your patients’ addresses and those who follow your website, is a list of your biggest fans.  Communicate regularly to build trust and your practice.  Here’s how.

Email Address List

You should be collecting the email addresses of your patients in the office.  Remember that you must specifically ask for permission to use their email address to send a newsletter.  This process is called an “opt in” and can be achieved in several ways;

  1.  Integrate to your new patient form
  2.  Ask existing patients at checkout
  3.  Use “opt in” subscription form on website

Email Service Provider

An email service provider receives email addresses directly from your opt in subscription form on your web site.  Email addresses collected manually can be easily uploaded to your growing list.

The email service provider (ESP) automates several tasks for you;

  • Stores your list
  • Sorts your contacts (if you want)
  • Receives RSS feed from your website
  • Delivers email (containing link to new website post)

Popular email service providers are MailChimp and aWeber.  While MailChimp is free (initially), aWeber has a few more bells and whistles for more sophisticated email marketing tactics.

News, News and More

With every new post, an RSS feed, an electronic notification, is sent to the ESP.  The RSS contains all the information about your new post and you can choose how much or how little of the article to include in the email.

I recommend including the title of the article and the excerpt.  The excerpt is a short summary about the article, written in a way to invite the patient to click and read the entire article, but on your website.

Remember that this address list is comprised of your biggest fans – both patients and web site followers.

Every once in a while, in addition to writing health education articles, email your followers about news of the office, including news of the staff.  Your new electronic medical system, new office, big birthdays or employment landmarks of the staff are all worthy of sharing with your list.

In general, patients love their doctors.  The more information they have about the office, their doctor and staff, the more likely they are to tell others….and grow your practice.

If you have an email newsletter, what kinds of information do you share?

 

Filed Under: Email Marketing Tagged With: Email, Email Address List, Email Marketing

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT