Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

Two Birds with One Click | Updating Your Digital Platforms Automatically

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Automatic Updates for your website and social media | Healthcare and Medical Internet MarketingWith one click you can update your website and your social media platforms.  Automating the process will streamline the process and make updating your entire digital presence easy…and fun!

Connect Website to Social Media

Most CMS (content management systems such as WordPress) can be automatically connected or linked to your social media accounts.  Once you publish a new article on your website, a plugin will automatically generate a link on your social media account notifying your followers of your article.

For instance, once an article is published on my retinaeyedoctor.com site, a link is automatically sent to Facebook and Twitter.  A link, not the article, is posted.

Connect Website to Email Handler

On websites with RSS (most, but especially WordPress), updates are sent to an email handler. Email handlers (email marketing, email autoresponder) take the RSS feed and generate emails to your followers, subscribers and patients with information about your new article.

So far you have automatically updated your entire following, subscribers to your website and followers on your social media platforms…with one click.

Other Time Savers

Re-purpose Your Content

Publishing the same content using audio files is a great time saver.  For instance, a video can be repurposed on a podcast.  The audio file can be easily converted to a podcast and also be transcribed for use on your website.

Editorial Calendars

These can save you time by developing a process to create articles from ideas/topics to actual publication.  It is a great way to keep track of the progress of your articles/content.

Templates and Blueprints

Developing a routine is crucial to producing content efficiently and decreasing the amount of work needed for each publication.  Whether you are writing an article, recording a video or podcast, templates and blueprints are terrific ways of keeping you organized and improving efficiency!

The more you can do to improve efficiency, reduce drudgery and make your digital efforts, the more you will enjoy your marketing project.

If you have questions or concerns, please leave a comment below!

All the best!

Randy

New Podcast!

In August 2016, Russell Faust, M.D. and I launch a new podcast on Healthcare and Medical Internet Marketing. I invite you to download on iTunes and subscribe to our blog, RussandRandy.com!

iTunes Cover Art

 

Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
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Where to find Content | Content Marketing for Healthcare and Medicine

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Content Marketing | Medical Marketing Enterprises | Healthcare and Medical Internet MarketingYour content is the most important part of your digital marketing campaign.  It is not only vital for any one interested in healthcare and medical Internet marketing, but for everyone who uses a website as a marketing tool.

Your content is the key to getting high rankings with the search engines such as Google, Bing and Yahoo.  Your content is also the key to converting readers into followers and then patients.

Every healthcare and medical website needs content.

SEO Rankings and Engagement

The content (articles, post, pages on your website) will get indexed and if properly optimized will get ranked by Google.  The better, and more relevant, the higher your rankings.  The best ranking webpages are those which have been written well and have been optimized.

The same content has another purpose.  Your articles will be answering questions.  Better yet, your content should be educating and informing your readers.

This brings value to your readers.  From value, develops trust.

Value and trust are the first steps to engaging your readers to convert them to become a patient.

So website content has a dual purpose:  to achieve and maintain high Google (i.e. search engine) rankings and patient engagement.

Sources of Content

Fortunately, we, as health providers, have an endless source of content.  The answers and explanations we give routinely in response to commonly asked questions are great sources of content…they are well rehearsed and “written” exactly for our patients.

Use your explanations to serve as patient education articles, posts and pages.

Many of us also have patient education pamphlets adorning our clinic walls.  Paraphrase the articles found in the pamphlets – avoid directly copying the content.  Google frowns upon duplicate content.

You may also provide links to authoritative websites.  While this is not great for your SEO, it still does provide value to your patients.

Curate medical journals.  Analyze the articles you read in your medical journals and explain the relevance and significance to your readers.   Your opinion and analysis can provide your readers with tremendous value.

Write to Engage Your Reader

Here are a few suggestions to make your writing more engaging.

  • Write in the first person point of view (I, we, me, my)
  • Limit each article to just 1 or 2 subjects – avoid the temptation to “show-off” your vast knowledge
  • Length of articles should be 300-500 words.  Too short may not get indexed and too long will bore your reader
  • Avoid clinical jargon and fancy language, write at the level of an 8th grader
  • Write as though your perfect patient were seated directly in front of you, do not write as though you were speaking to a packed auditorium

 

Podcast on Healthcare and Medical Internet Marketing

Russ Faust, M.D and I just launched a podcast on Healthcare and Medical Internet Marketing. I’d love if you tried us out and gave us a review on iTunes.

Thanks for reading, following…and listening.

If you have a comment, question or concern….just leave below and I’ll get back to you as soon as I can!

To Your Success,

iTunes Cover Art“Randy”
Randall Wong, M.D.
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social
Itunes Badge

Easy Sources of Content for Healthcare and Medicine

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notes-514998_1920The quality of your content is critical to your digital marketing plan.  Quality content will attract readers.  Well optimized (SEO) content will allow the search engines to rank your website.

Easy, right?

Great content needs to be accurate, informative and…correct.  The best author for the health content provided on your website is going to be the health provider him/herself.  It’s the natural solution.

Doctors Hate Writing

For many reason, doctors and healthcare providers hate writing.  We have scribes, dictate and electronic medical records to do this drudgery.  Also, most of us probably would not have entered into healthcare if we were naturally great writers.

Another drawback to getting a doctor to write is that we are used to creating content in peer-reviewed journals – opening us up to criticism from our colleagues.

Website is NOT Peer-Reviewed

Creating content for your website is NOT peer reviewed.  It’s intended office is your next patient…readers looking for health related information and answers.

If you are able to provide your readers with their sought after answers, your content must be relevant and credible, but most importantly, written to them (your patients) not to your peers.

It took me a long time to get over this hurdle, that is, it took me a long time to realize that my peers were not reading my content and were not criticizing what I had to say…in fact, the few who have found my websites realize the utility and applaud what I do.

Easy and Endless Sources of Content

Healthcare providers have an endless supply of content…the well rehearsed answers to questions we answer every day.  We answer them frequently – so they are well rehearsed.  They are asked by our patients – so our answers our customized to the lay person.

The content is ready made!  Just put them to paper.

Most of us also have dozens of informational pamphlets filling the racks on our offices walls.  Paraphrase these pamphlets and personalize to your office!

Remember, your content is the key to high rankings on the Internet (SEO) and the beginning to the process of engaging your readers to make them patients.

To your success!

“Randy”
Randall Wong, M.D.
Healthcare and Medical Internet Marketing

New Podcast on Healthcare and Medical Interenet MarketingNew podcast:  Just started a new podcast with Russell Faust, M.D. on Healthcare and Medical Internet Marketing.

Thanks for following!

Randy

Your Online Authority

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Become an online authority, Medical Marketing Enterprises, LLCReaders naturally search for an authority.  Authorities have the most credibility.  Your goal is to become a medical authority….online.

Every Website Must Provide Value

Every website must provide value.  Contrary to popular belief, most people are surfing the Internet with a specific purpose.  They are in search of an answer to a question or solution to a problem (really the same thing).

Remember the 3 types of websites?  Resource, Marketing and Interactive.   Regardless of the type of website you have, your website already provides value.  For instance, a basic “resource” site containing hours of operation, insurance information and directions provides value to your existing patients who know they can find this type of information on your site.

To improve your value and to turn your site into a powerful marketing tool, write articles on your site to answer your patients’ questions and solve their problems.  This is the best way your site can provide value and to rank you highly at the same time.

Value Breeds Trust

The more value you provide, and for free, the more trust you will develop.

Trust in you does not develop with one article.  It builds after several articles and over time.  Trust allows patients to leave comments and ask questions on your site.  Trust motivates “readers” to become real patients.

Credibility and Authority

Your degree gives you a certain level of credibility, hence, it will be easier and faster for you to develop trust compared to those without a degree.  You are, therefore, able to provide tremendous value to your readers by sharing your knowledge as an authority.

Remember, who else would be better to provide health information than you?

What Can You Do?

Don’t advertise.  Prove your authority and develop your trust by writing consistently and regularly.  It’s no different than educating our patients in an office setting.  Writing knowledgeably about what you do will provide tremendous value to your future patients.  Providing credible information establishes your authority and will accelerate the development of trust.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

 

 

How to Blog Effectively

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Learn to Blog From Comedians. Randall Wong, M.D., Medical Marketing Enterprises, LLCI learned how to blog from comedians.  Comedians taught me the basic steps to writing articles for my blog.  It was easy.

Listening to  the comedy channel on XM radio gave me confidence and taught me a framework for learning to copy-write (i.e. writing blogposts).  While they technically didn’t invent blogging, I found the process to be the same.

Joke vs. Post

Comedians write jokes, we create posts, or articles.  Both start with a concept which must be refined for a specific audience.  The comic will rehearse to maximize the impact of the punch line while the copywriter will rewrite and edit her article hoping to convey her message in a clear, concise manner.

I usually write the rough copy as fast as I think of my points, not taking time to spell check or even write in complete sentences.  I’ll rewrite to expand some ideas and cut out the repetitive, meaningless words.  Subheadings come last.  When I get stuck, I’ll work on something else.  There is a process, and just like a great joke, a great article shouldn’t be rushed.

When ready, the comedian incorporates the joke in a new routine.  So, too, the blogger “publishes” her article.

Speak to One Audience

No joke is funny to everyone., just as your post will not resonate with all of your readers.  Just as you may laugh at a joke, the person sitting next to you may not.  With the next joke, however, the reverse may happen…she laughs and you don’t.

Jokes create laughter, blog posts answer questions or solve problems (e.g. “How do I….?).

Your articles should answer one question or solve one problem at a time.  Doing so, will allow you to be most relevant to those with that same exact problem.  It’s too hard to write an answer for several problems at the same time.  You’ll lose relevance.

Some articles will work, some won’t.  You can not appeal to everyone.

As the comedian can not tell more than one joke at a time, your articles should be focused on one answer at a time.  One post should contain one message.

Becoming a Fan

Every comedian has hundreds of jokes in her arsenal, just as a blogger has many posts (articles).

Building a following for your blog is the same as listening to a comedian run through her routine.  You’ll like some of the jokes and your neighbor likes others, but you both become a fan as, overall, the jokes are funny and appreciated by both of you.

With time, your articles will reflect your attitudes, views and your style.  People who like your style become your fans and will begin to follow you.

Feedback

Feedback is important, too.  A comic gets immediate feedback from laughter.  We get feedback from analytics and the comments left on our website.

Just as a comedian drops bad jokes from her routine.  Use analytics to determine what type of articles work and don’t work for your audience.  Write additional or related articles to those that work.  Drop what doesn’t work.

 

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

 

 

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