Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Paid Advertising

June 1, 2017 by Randall Wong, M.D.

Paid Search to Grow Your Medical PracticeThere are several ways  to generate traffic to your website.  The best source of traffic is free.  The best source of traffic is organic traffic.

Organic traffic is the result of  the patience and hard work you have put in to generate rankings through content marketing and search engine optimization (SEO).

Paid traffic on the other hand may some merit, especially if your website is up and running and you are already generating your organic traffic.

SERP | Search Engine Results Page Paid Search
SERP – Search Engine Results Page

There are three types of paid traffic:

  • Pay per click
  • YouTube (video)
  • FaceBook

Pay Per Click

The image shows a typical search engine results page (SERP).   A SERP is generated when using particular keywords to generate a search.

Organic search are the webpages which appear in area C and are the result of content marketing and search engine optimization (SEO).  Results in area C are the most credible and trusted.

Pay per click advertising includes clickthrough ads (area B) and banner ads (area A).  There is no difference between ads in A or B except the price paid by the advertiser (i.e. you).

Paid ads appear based upon the original keywords used to generate this particular search.  The advertiser chooses the keywords for which the ads should be displayed.

YouTube

Using similar techniques, YouTube presents video ads to the viewer based upon the keyword used to find video content and based upon the subject of viewed videos.

Pay per click and YouTube ads use very similar methods of presenting ads.

Facebook Advertising

Facebook boosts may provide the best method for “laser targeting” an audience, that is, your ability to display your ads based upon your exact criteria (age, zip code, preferences, etc.).  Facebook uses a combination of demographic information, behaviors (what you and your contacts do on FB) and contact information (your friends) to give the best targeted attention compared to other platforms.

In short, Facebook advertising gives you better methods to target your audience.

Paid Advertising vs. Organic Search

Without out a doubt, consider paid advertising, or paid search, only after your website is already generating organic traffic (you are writing articles and using SEO).  Also, paid advertising may be better for advertising goods compared to services.

 

Filed Under: Marketing, SEO Tagged With: paid search, pay per click

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT