With one click you can update your website and your social media platforms. Automating the process will streamline the process and make updating your entire digital presence easy…and fun!
Connect Website to Social Media
Most CMS (content management systems such as WordPress) can be automatically connected or linked to your social media accounts. Once you publish a new article on your website, a plugin will automatically generate a link on your social media account notifying your followers of your article.
For instance, once an article is published on my retinaeyedoctor.com site, a link is automatically sent to Facebook and Twitter. A link, not the article, is posted.
Connect Website to Email Handler
On websites with RSS (most, but especially WordPress), updates are sent to an email handler. Email handlers (email marketing, email autoresponder) take the RSS feed and generate emails to your followers, subscribers and patients with information about your new article.
So far you have automatically updated your entire following, subscribers to your website and followers on your social media platforms…with one click.
Other Time Savers
Re-purpose Your Content
Publishing the same content using audio files is a great time saver. For instance, a video can be repurposed on a podcast. The audio file can be easily converted to a podcast and also be transcribed for use on your website.
These can save you time by developing a process to create articles from ideas/topics to actual publication. It is a great way to keep track of the progress of your articles/content.
Templates and Blueprints
Developing a routine is crucial to producing content efficiently and decreasing the amount of work needed for each publication. Whether you are writing an article, recording a video or podcast, templates and blueprints are terrific ways of keeping you organized and improving efficiency!
The more you can do to improve efficiency, reduce drudgery and make your digital efforts, the more you will enjoy your marketing project.
If you have questions or concerns, please leave a comment below!
All the best!
In August 2016, Russell Faust, M.D. and I launch a new podcast on Healthcare and Medical Internet Marketing. I invite you to download on iTunes and subscribe to our blog, RussandRandy.com!
Healthcare and Medical Internet Marketing
Healthcare’s Rx for Web and Social