Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Easy Sources of Content for Healthcare and Medicine

September 8, 2016 by Randall Wong, M.D.

notes-514998_1920The quality of your content is critical to your digital marketing plan.  Quality content will attract readers.  Well optimized (SEO) content will allow the search engines to rank your website.

Easy, right?

Great content needs to be accurate, informative and…correct.  The best author for the health content provided on your website is going to be the health provider him/herself.  It’s the natural solution.

Doctors Hate Writing

For many reason, doctors and healthcare providers hate writing.  We have scribes, dictate and electronic medical records to do this drudgery.  Also, most of us probably would not have entered into healthcare if we were naturally great writers.

Another drawback to getting a doctor to write is that we are used to creating content in peer-reviewed journals – opening us up to criticism from our colleagues.

Website is NOT Peer-Reviewed

Creating content for your website is NOT peer reviewed.  It’s intended office is your next patient…readers looking for health related information and answers.

If you are able to provide your readers with their sought after answers, your content must be relevant and credible, but most importantly, written to them (your patients) not to your peers.

It took me a long time to get over this hurdle, that is, it took me a long time to realize that my peers were not reading my content and were not criticizing what I had to say…in fact, the few who have found my websites realize the utility and applaud what I do.

Easy and Endless Sources of Content

Healthcare providers have an endless supply of content…the well rehearsed answers to questions we answer every day.  We answer them frequently – so they are well rehearsed.  They are asked by our patients – so our answers our customized to the lay person.

The content is ready made!  Just put them to paper.

Most of us also have dozens of informational pamphlets filling the racks on our offices walls.  Paraphrase these pamphlets and personalize to your office!

Remember, your content is the key to high rankings on the Internet (SEO) and the beginning to the process of engaging your readers to make them patients.

To your success!

“Randy”
Randall Wong, M.D.
Healthcare and Medical Internet Marketing

New Podcast on Healthcare and Medical Interenet MarketingNew podcast:  Just started a new podcast with Russell Faust, M.D. on Healthcare and Medical Internet Marketing.

Thanks for following!

Randy

Filed Under: Copywriting, Marketing, SEO Tagged With: content, Medical Internet Marketing

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT