Have a brand new medical website and can’t figure out if it’s growing your bottom line? Why aren’t patients calling?
You are not alone. While most healthcare groups and medical practices now have a website, very few of you are actually happy with the marketing results. In fact, most of you are frustrated as;
- Website not ranking
- Website not growing practice
- Return on Investment (ROI) is not defined
- Cost/Benefit ratio too high
How Google “Searches”
When you “Google” something, you are beginning a search. You are “searching” for an answer to a question or solution to a problem.
Movie tickets, restaurant reviews…or a new doctor.
How exactly do the search engines (Google, Bing, Yahoo, etc.) decide which webpages are most likely to help you?
Every search engine travels the Internet and visits every webpage on every website. Every word is memorized, catalogued and indexed. Each file on your website containing text gets indexed.
Google et al have their own algorithms to compare one webpage to another. They use these formulas to decide which webpage will best answer your question or problem.
Search engine optimization (SEO) is your key to making sure Google, Bing and Yahoo pick your webpage!
Your goal is to get your webpages ranked in the “Top Ten” with the search engines.
Search Engine Optimization
Any and every healthcare and medical website must be optimized for it to rank well with the search engines. Understanding SEO is understanding what criteria Google expects to rank your page well.
Understanding the different variables in the SEO algorithms is only way your webpages can rank highly. There is no exception or gimmick to avoid search engine optimization.
The most important element of your website is the value and quality of your content. It is your content, when optimized, which will allow you to beat your competitors and rank highly.
With properly optimized content, you have the ability to “tell” Google, Bing and Yahoo exactly why and how your content is more relevant and valuable than other’s sites.
Randall Wong, M.D.
Healthcare and Medical Internet Marketing
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