Is your medical practice using Google+? This post starts a month long series on the benefits of using Google+ and the steps you need to take to set up a Google+ page. This information will allow you to be at the forefront of medical marketing!
We believe Google+ is the beginning of Web 3.0. To have an appreciation for the opportunities Web 3.0 will provide it is important to differentiate it from Web 1.0 and Web 2.0. To simplify, think of it this way:
Web 1.0 is akin to a one way conversation. A user enters a “word or phrase” in the Google search box. Every user who types the same word or phrase receives the same search engine results page (SERP).
Web 2.0 is a step up in that it provides users tools to customize their search. This allows for a two-way conversation. For example, you can limit the location, time and types of results returned.
So what is Web 3.0? Although this is still an emerging concept, one component is thought to be the ability to provide users with a unique, customized search experience.
Why is Google+ Important?
Google+ is important to your medical practice because it has developed a platform that integrates a users real world connections with Google’s databank. Each time a user enters a search query in Google+ the SERP will return relevant posts, people and content from the web. To simply restate, the user’s search will have context and that will allow Google to provide a unique SERP. Don’t you want to be listed within a user’s personalized results for the services you offer?
Whether you are a Google lover or hater, Google+ will transform the way in which you search for information….and…market your services. Maybe not today or tomorrow, but by this time next year we believe you will see the importance of utilizing Google+ in your on-line marketing strategy. We would like to help you get started. Look for our post next week that will outline how to set up your medical practice’s Google+ page.