Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Changing Practices: Can Your Old Patients Find You?

August 27, 2012 by Randall Wong, M.D.

Changing Practices. Rebuilding Your Webpresence.Changing medical practices?  How will your existing patients find you?

This is a common problem.  How do you quickly establish a web presence to convey your new practice information, location and contact information?

Here are 4 easy steps to quickly get you found on the Internet.

Buy Your Name as URL

Get indexed by Google, Bing and Yahoo by creating a webpage using your name as the URL.  Using a 3rd party domain registrar, such as GoDaddy.com or Bluehost.com, purchase your name.  If your name is taken, try some variations, such as;

  • JohnSmithMD.com
  • JohnASmithMD.com
  • DoctorJohnSmith.com

On your new site, create just 3 pages:  Home, About and Contact.  Make sure your name and address appear in the footer and in the title tag of the webpage.  Follow these steps to register and index your new site with Google, Yahoo and Bing.

Start a FaceBook and Google Plus Page

These two giants are going to war over local search.  Take advantage of the competition and start a page on each platform.  It’s free and both are natural places where your patients (or their children) will look for you.

Nothing fancy at this time.  Just get your contact information listed properly on each page.  You can be visible within just a few days!

Local Directories

“Google” yourself and find which local directories have your name listed.  Claim those sites and update with your new contact information.

Take advantage of the inherent SEO power of some of these sites.  For instance, healthgrades.com usually is listed fairly high on the SERP.  Find and update the information pertaining to your listing.

Do the same for other directory listings you find when you “Google” yourself.

Two other major platforms are Yelp and Angie’s list.  While these are great “review” sites, these are also popular arenas for your patients to search for you.

Update Societies and Associations

Update your contact information with your medical school, residency programs, state and local societies, board associations, etc.  Many of the local directories use these membership lists as sources for their databases.

Adwords

While Adwords may indeed seem appealing, we’ve been voting against these 4 line ad campaigns.  They are too ubiquitous and are often ignored (spam?).

We would suggest using them only after you’ve taken care of your organic search engines, local directories including Yelp and Angie’s list.

What Can You Expect?

Your goal is to update your contact information that is spread across the Internet and ASAP.  By starting a webpage with your own URL, you will soon be indexed by Google, Bing and Yahoo.  This may take a few weeks.

Use the ubiquity and SEO power of many of the review sites to allow your patients to find you.  Google Plus, Facebook, Yelp and Angie’s list are all quick ways to get the word out.

After a few weeks, your organic search should then round out the picture!

Randall V. Wong, M.D.
Medical Website Optimization

www.MedicalMarketingEnterprises.com

Filed Under: Marketing, SEO Tagged With: Changing Practice, Startup

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT