Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
    • Amy Wong
  • Contact

The 3 Rs of Great SEO

June 1, 2012 by Randall Wong, M.D.

SEO Tips for Medical Office.  Medical Marketing Enterprises. LLCFollow these 3 basic rules to SEO (search engine optimization) to get your webpages to rank highly.

My “3 R’s” to great SEO:

  1. Relevant:  Your content must be relevant
  2. Refreshed:  Your website should be continuously refreshed with new “fresh” articles
  3. Regular:  You should publish at a regular rate

SEO (search engine optimization) is the process by which your great content, the articles written on your website, become indexed and then ranked by the search engines.

“SEO” is the art of getting your webpages ranked well by search engines like Google.

Relevant Content

Your content must be relevant to the reader.  Your future patients are surfing looking for an answer to a specific problem.  Your articles should be providing the answers, hence, your articles must be relevant.  Write articles on topics interesting to your readers.

Choosing a subject neither too broad nor too narrow can be tricky.  I started out writing articles on the most commonly asked questions I’d get in the office.

You’ve rehearsed this subject thousands of times (because you’ve told the same story patient after patient) and know it by heart.  Simply writing it down will be easy.

NOTE:  These types of articles are naturally interesting and informative.  I now refer patients to my website for “further explanation.”

Good SEO:  Use keywords in your article that will match the keywords used in the Google search.

Refreshed Website

Ever visit a stale website?  Will you ever go back?

Google ranks pages with fresh content higher than pages with stale content.  Google wants to provide the reader with the most relevant content and from a site with fresh, new content….just as you’d like.

NOTE:  I have a few tips on writing great blog posts.   For instance, write 1 topic per article.  Don’t feel compelled to write exhaustive reviews every time .  In this way, you’ll be less likely to suffer writer’s block and your articles will be more targeted.

Good SEO:   The search engine bots visit refreshed sites more often than those sites with older content.  If the bots find and index new content every visit…they’ll return that much sooner!

Regular Publications

It is better to publish your articles at a regular rate than all at once.

NOTE:  I personally try and publish the same day of the week, for the sake of my readership.  It’s easier for your readers to know your pattern…if you have one.

Good SEO:  Let’s say you have 10 articles.  From an SEO standpoint, it’s smarter to publish the articles once a week for 10 weeks, than all at once.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization

www.MedicalMarketingEnterprises.com

Filed Under: SEO Tagged With: content marketing, SEO

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2022, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT