My “3 R’s” to great SEO:
- Relevant: Your content must be relevant
- Refreshed: Your site should be continuously refreshed with new “fresh” articles
- Regular: You should publish at a regular rate
SEO (search engine optimization) is the process by which your great content, the articles written on your website, become indexed and then ranked by the search engines.
Your content must be relevant to the reader. Your future patients are surfing looking for an answer to a specific problem. Your articles should be providing the answers, hence, your articles must be relevant. Write articles on topics interesting to your readers.
Choosing a subject neither too broad nor too narrow can be tricky. I started out writing articles on the most commonly asked questions I’d get in the office.
You’ve rehearsed this subject thousands of times (because you’ve told the same story patient after patient) and know it by heart. Simply writing it down will be easy.
NOTE: These types of articles are naturally interesting and informative. I now refer patients to my website for “further explanation.”
Good SEO: Use keywords in your article that will match the keywords used in the Google search.
Ever visit a stale website? Will you ever go back?
Google ranks pages with fresh content higher than pages with stale content. Google wants to provide the reader with the most relevant content and from a site with fresh, new content….just as you’d like.
NOTE: I have a few tips on writing great blog posts. For instance, write 1 topic per article. Don’t feel compelled to write exhaustive reviews every time . In this way, you’ll be less likely to suffer writer’s block and your articles will be more targeted.
Good SEO: The search engine bots visit refreshed sites more often than those sites with older content. If the bots find and index new content every visit…they’ll return that much sooner!
It is better to publish your articles at a regular rate than all at once.
NOTE: I personally try and publish the same day of the week, for the sake of my readership. It’s easier for your readers to know your pattern…if you have one.
Good SEO: Let’s say you have 10 articles. From an SEO standpoint, it’s smarter to publish the articles once a week for 10 weeks, than all at once.
To Your Growth And Success!