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Rank High in Local Search: Own Your Zip Code

January 26, 2012 by Randall Wong, M.D.

Rank High With Local Search, Medical SEO, Medical Marketing Enterprises LLC

 

Your business website does not need to outrank the entire world.  It doesn’t have too.  You just want high rankings in the neighborhoods, communities where you operate your business.  You want your website to rank highly for your zip code.

You don’t compete globally, therefore, your website needs only to compete locally.

Just as you wouldn’t pay for advertising on TV, radio or print in markets out of your state, you want to ensure your website ranks only in the zip codes where you engage business.

It does you no good if you rank highly across the nation because it is unlikely those patients will come to see you.

Guess what?  Your job just got easier.

Competition Within Your Zip Code is ….. Low

Timing your web strategy couldn’t be better.  The time to formulate a marketing strategy on the web is right now.  Why?  Because very few of your competitors, if any, have any idea of how to use SEO (Search Engine Optimization)  or content marketing to rank their website.  In the medical world, few even have a website.

Instead of competing with thousands or hundreds, if you focus on “owning” your zip code, there is likely very, very little website competition.

Those high rankings are yours for the taking.

Google Your Keywords…and Your Zip Code

Pick three words (aka keywords) for which you would like to rank highly.  These should be 3 words that describe your “bread and butter.”  For example, an eye doctor might choose;  cataract surgery, laser vision correction and contact lenses.

Google those words yourself…and then add your zip code.  For instance, I’d type “retina specialist in 22031,” for example.  The search results should list should be your competitors.  Count the number of different practices, some may come up more than once.

Location, Location, Location

Remember to approach your strategy from the perspective of your next new patient.  Your patients are looking for qualified individual(s) who meets their needs and is located in the same geographic location.

While you may actually have several competitors in close proximity to your physical location, you may be surprised to find that you are the only one amongst your competitors that has bothered to create a web presence.

If You Don’t Have a Website, You Don’t Exist

While this may yet be intuitive to you, you need only to compete with those in your immediate geographic area who also have a website.  Those businesses with old, stale or non-existent websites are not competing with you.  In other words, those other practices that don’t have a website….don’t exist!

To your success!

Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com

 

Filed Under: Uncategorized

Websites (Domains) for Sale

www.cataracteyedoctor.com
www.glaucomaeyedoctor.com
www.eyedoctorwashington.com
www.aeyedoctor.com
www.optometristeyedoctor.com
www.doctorpregnancy.com

Website Not Ranking?

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Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
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Presentations 2013

Randall Wong, M.D., Medical Marketing Enterprises speaks on tips and tools for SEO.

American Academy of Ophthalmology 2013

11/16/2013: 1:00 PM - 4:00 PM
Use Blogging & Social Networking to Super Charge Your Website & Internet Marketing
Course SPE08
Room: 350-351

11/17/2013: 10:00 AM - 2:00 PM
It’s YO World: Jumpstart Your Career
SPE10 - Young Ophthalmologist Program
Room: 252-254

11/17/2013: 2:00 PM - 3:00 PM
Website 101: Three Steps to Creating Your First Website
Course 188
Room: 295

11/18/2013: 3:30 PM - 4:30 PM
Young Ophthalmologist
Growing YOur Business with Social Media Marketing
LL33
Room: LL THEATER 1

11/19/2013: 9:00 AM - 10:00 AM
Content Marketing: Getting Your Web Page Ranked
Course 511
Room: 288-289

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

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7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817