Anchor Articles Are About Your Bread and Butter
Anchor articles are the first piece of creating content for your site . Published as a page (vs. a post), the article will be indexed on your navigation bar. Thus, these 3 pages will always be available to your visitors.
I would suggest you choose 3 areas that are strengths of your medical practice. For instance, I am a retinal specialist and my 3 anchor articles are reviews of macular degeneration, diabetic retinopathy and retinal detachments.
Choose 3 areas where you would like to rank highly. These areas are usually the “bread and butter” of your practice. Overtime, you’ll create links to these articles from future posts you’ll publish. Hence, with time, you’ll create a large keyword base focused on these three topic areas.
Overviews are Great
Write your articles as general overviews and NOT comprehensive, in-depth reports about your topic. Suppose you have a general ophthalmology practice. Here are some suggestions about sub-headings in the form of a question (remember, patients have questions and your website should provide answers);
- What is a cataract?
- What are the symptoms of a cataract?
- What are treatment options for cataracts?
- Where is cataract surgery performed?
In the future, you can (and should) write shorter posts (small articles on your website) about a certain aspect of the larger general “anchor” article and will create a hyperlink from your post to your anchor article. These “internal links” are part of building good, solid SEO (search engine optimization).
Posts Will Embellish the Anchor/Overview Articles
After you have written your 3 articles, you’ll construct shorter pieces. Each post should be at least 300 words and be focused on one topic. For instance, in the cataract example, you might consider an article on the types of implants used on in cataract surgery, or better yet, an article each about the various types of intraocular implants.
If there are five implants, write five posts. Now you’ll have five more articles indexed on your site talking about cataract surgery and related implants. Google will determine your content involves keywords involving ophthalmology, cataracts and implants.
Your site will begin to rise very shortly for these related areas.