Medical Marketing Enterprises, L.L.C.

Website Optimization, SEO, Reputation Management for Medical Practices

  • Home
  • Services
    • Tools
      • BlueHost
      • Domains/Hosting
    • “Coaching”
      • Website Analysis
      • Comments Package
      • Website Design
    • SEO
      • Website ReDesign
      • Website Doesn’t Rank
    • Social Media
    • Legal Bits
      • Employee Agreements
      • Social Media: Employment Issues
      • You’re the Judge: What’s Your Decision?
  • Articles
    • Presentations
      • Webinar: Double Digit Growth 2013
      • Webinar: Double Digit Growth 2013
      • AAO 2013
      • AAO 2014
      • AAO 2015
      • AAO 2016
      • AAO 2017
      • AAO 2018
      • AAO 2019
  • About
    • Randall V. Wong, M.D.
  • Contact

Your Friends and Followers, Keep Them From Becoming Fickle

January 31, 2011 by Fruzsina Toenniessen

Friends and Followers to Market Your Medical Practice

Is a Friend by Any Other Name Still a Friend?

Connections. Friends. Followers. These are terms that we use a lot when we discuss social media but as you have likely learned by now, they don’t necessarily mean the same thing in the offline world as they do with social relationships. They suggest a depth to the relationship which may not actually exist and needs to be fostered.

Offline followers may be willing to listen to a speaker for a period of time, perhaps on TV or at a conference. However an online follower may give you a single second of their time before deciding whether or not to move on.

Relevance Breeds Authority

Who wants to listen to someone trying hard to sell themselves? We have to continually gain and keep respect by sharing good ideas and interesting content. Relevancy matters and we have to earn the right to share whatever message we have. Relevancy can breed respect and authority, and respect can generate traffic to your website and connect you with prospective patients.

I follow several physicians because they are sharing something of value; information and perspective from a professional on topics of interest to me. What I give these physicians in return is my loyalty. When I have the opportunity to refer someone, I’ll first turn to a practice I follow.

Friends Are Not Always Here to Stay

The Internet is a fickle environment and assuming that once you have connections they are there for good is risky.

The terms and definitions will evolve or be replaced over time to better capture the ways we relate online but the necessity of relevance will only increase.

There Are Real Connections Out There

My advice, be yourself. People will be more likely to listen to you and respond positively. And don’t forget that many of these connections are genuine and that real, valued relationships (and patients) can grow out of social media associations.

Filed Under: Marketing Tagged With: followers, friends

About Fruzsina Toenniessen

Link to Sunrise Hosting Services

Website Not Ranking?

Did you just pay thousands for a redesign and realize that new graphics don't rank web pages?

Want to ReDesign Your Site? Think Again!

A fresh new look might seem like a practice builder, but how are you going to improve your website performance?

Social Media Confusing?

Do you really need social media? It may not be the right time to consider social media, or, it may not be right for your practice...but it can be a powerful tool.
_____________________________________

Randall Wong, M.D., Allergan, Allergan Access, Ophthalmology, Social Media and Medicine

Ready to get started?

Let Medical Marketing Enterprises exceed your expectations and help you grow your medical practice.

Contact MME

Copyright © 2023, Medical Marketing Enterprises, LLC, All Rights Reserved.

Search Engine Optimization by Medical Marketing Enterprises, LLC
7726 Bradley Blvd | Bethesda | MD | 20817

7726 Bradley Blvd. | Bethesda, MD. | 20817
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT