Does your web site market your medical practice effectively? Chances are your web page is “pretty good” and serves more as a reference site, but not as a highly effective marketing tool.
Your Patients Already Know You…
A typical medical practice has constructed a web page that serves only as a resource, or reference, for new and existing patients. It may contain hours of operation, participating insurance carriers, pictures of the office staff and a bio of the doctors.
This is a great resource for existing patients, but does not have any ability to attract new patients surfing the Internet looking for a new doctor.
How to Attract New Patients
The key to attracting new patients with your web site is to achieve high “top ten” rankings on search engine results pages. These are the results that are listed after you search, or “Google,” a particular subject.
Imagine your rankings souring to the “top ten” and the visibility you’ll receive!
SEO to Achieve “Top Ten” Rankings
The key to getting great search engine rankings is by adding fresh, relevant content to your web site on a regular basis. There is no substitute. This is technique is referred to as search engine optimization (SEO).
By simply adding new content (articles) to your web site, your site will become more noticeable. Get in the habit of routinely adding an article to your web site every month or every week…just make it a routine.
As a reward for your efforts, Google (Bing and Yahoo, too) will start list your web site higher and higher. It will recognize that your web site contains relevant and refreshed content…on a regular basis. Your site will start to rank higher than your competitors on search results pages.
Patients looking for a new doctor will start to see your web site as it rises through the rankings.
Maximize the power of your web site by providing content on a regular basis. Your web site has the potential to be the most powerful marketing tool you own to promote and grow your practice.