Your Online Authority

Become an online authority, Medical Marketing Enterprises, LLCReaders naturally search for an authority.  Authorities have the most credibility.  Your goal is to become a medical authority….online.

Every Website Must Provide Value

Every website must provide value.  Contrary to popular belief, most people are surfing the Internet with a specific purpose.  They are in search of an answer to a question or solution to a problem (really the same thing).

Remember the 3 types of websites?  Resource, Marketing and Interactive.   Regardless of the type of website you have, your website already provides value.  For instance, a basic “resource” site containing hours of operation, insurance information and directions provides value to your existing patients who know they can find this type of information on your site.

To improve your value and to turn your site into a powerful marketing tool, write articles on your site to answer your patients’ questions and solve their problems.  This is the best way your site can provide value and to rank you highly at the same time.

Value Breeds Trust

The more value you provide, and for free, the more trust you will develop.

Trust in you does not develop with one article.  It builds after several articles and over time.  Trust allows patients to leave comments and ask questions on your site.  Trust motivates “readers” to become real patients.

Credibility and Authority

Your degree gives you a certain level of credibility, hence, it will be easier and faster for you to develop trust compared to those without a degree.  You are, therefore, able to provide tremendous value to your readers by sharing your knowledge as an authority.

Remember, who else would be better to provide health information than you?

What Can You Do?

Don’t advertise.  Prove your authority and develop your trust by writing consistently and regularly.  It’s no different than educating our patients in an office setting.  Writing knowledgeably about what you do will provide tremendous value to your future patients.  Providing credible information establishes your authority and will accelerate the development of trust.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization

www.MedicalMarketingEnterprises.com

 

 

Creating Value on Your Medical Website

 

 

Successful websites create value for the visitor.  Does your medical website create value for your potential patients?

By creating value, you’ll attract more visitors to your site and more patients walking through your door.

For you to have a successful website with high rankings, a medical practice must give something valuable away for ‘free.’  Free develops trust and credibility.  ”Free” starts the social media conversation.

Create Value

The first step to attracting patients to your site is to create value.  Creating value comes in different forms for a medical practice.

The simplest way to create value for your website (and therefore your practice) is to provide health information.  Why?  Because it’s what patients are searching for…answers.

80% of Americans are on the Internet Looking for Answers

By providing answers to their questions, you have created value.

Giving Value Away for Free

This is a tough concept for most physicians, but yet we do it everyday.  It’s not services you’ll give away, it’s not your advice either, it’s just information about health, aka it’s patient education.

The best value we can create is to educate …and for free.

Why Give Away Health Information?

As health care providers, we are the authorities in our fields.  Who better to educate than the experts?

Those medical practices that choose to recognize this need will be rewarded with;

  • high ranking web pages
  • increasing patient base
  • stronger relationships with existing patients
  • recognition as a trusted health expert

 

Improving Your Web Rankings

Providing fresh relevant content is the key to successful website optimization and performance.  A website that provides relevant, refreshed and regular content will be rewarded with high rankings.  (A simple fancy web design, or redesign, does nothing for your rankings.)

What is content?  The content will be your articles and posts containing the answers to their questions.  It’s simple and straight forward.  Publishing articles on your website that provides answers….will move you higher and higher in the rankings.

This is the core of content marketing strategies.  This is the core of medical SEO or website optimization for a medical practice.

Medical website optimization is the only way to achieve and maintain high rankings on search engine results pages (SERP).

Building Trust in Your Community

Regardless of how you define your community, whether it is within your local zip code or your virtual neighborhood, “free” opens the door to credibility and trust.  A site that is credible and trustworthy says alot about its doctors and staff.  Certainly much more than those practices that don’t even have a web site.

This is the modern way of distinguishing yourself from your competitors.  Those practices that are able to establish trust and credibility will gain a healthy advantage over those practices choosing to remain isolated.