Choosing the Type of Website: Good, Better and Best

Regardless of your business, there are only 3 “types” of websites; a resource site, a marketing site or an interactive site.  No matter what functions you choose, all should be created on a blog.

“Blog software” (aka content management systems such as WordPress.org) can provide all these functions and can be integrated at anytime.  You don’t have to redesign your site!

Integrate different functions when you are ready!

Website as a Resource Site

This is the most basic form of a website for a medical practice.  It contains information for existing patients who already know your practice.  It will contain static information such as hours of operation, “About Us,” Insurance participation, maps and contact information.  Usually these sites are static and are rarely changed.

Resource sites have no marketing value and will NOT be listed very high on SERP pages on a search.

While a resource site is basic.  It can be an easy first step to getting a website started and also shows you are interested in starting and maintaining a web presence.

Well done.

Website Becomes Marketing Tool

To use your website as a marketing tool, you must understand the concepts of content marketing, SEO and SERP.

Content marketing is the only approach for a medical practice to achieve and maintain high Google rankings.  By adding new, relevant content to your website on a regular basis (the 3 R’s), your webpages will soon be ranking well on the SERP’s!

Search Engine Optimization practices ensure the search engines will know how to rank, and elevate, your webpages.

Your goal is to get your webpage listed in the “top 10″ results of the SERP.  These high rankings will increase traffic to your sites.

Your website is now successfully marketing your medical practice yet still serves as a resource to known patients, however, now you are attracting new visitors to your site.

Interactive Websites are the Best

The best type of site offers information as a resource, markets the practice well and engages the readers…to become new patients.

By ranking highly on the results page (SERP), you are now attracting new patients to your website.

By allowing your readers to comment on your blog posts, new visitors can find patients asking questions with similar problems.  New patients can find others with whom they can relate.

By answering each and every legitimate comment, you will display transparency, share your knowledge and give insight to your personality and the way you practice.

Nothing is more engaging for a new patient than to witness a conversation between a patient (with similar questions) and a doctor.  Nothing.  To find a person with similar issues is engaging.  To find a doctor to respond transparently is a “slam-dunk.”

This is how I’ve grown my practice over the past few years.  The ability for a new patient to witness a conversation on your site is the most powerful influence to becoming a new patient.

To Your Growth And Success!

Randy

Randall V. Wong, M.D.
Medical Website Optimization

www.MedicalMarketingEnterprises.com

 

5 Reasons Why Your Website Should Be a Blog

Medical Websites Use Blogs to Optimize Web Performance

Your medical practice should have a medical blog, not a website, but a blog.  The modern “blog” has maintained all the features of the former, yet obsolete, webpage, but has unique advantages that best suits it for optimizing your website’s SEO and ranking your pages.

Here are 5 reasons why a Blog should be your choice for a medical Website

1.  Blogs are Cost Effective

Chances are that if you have a website, it hasn’t been updated in a few years.  Every update costs the practice money and noone really understands the ROI (return on investment).

Blogs are about $10/month including hosting!

Blogs are much cheaper than hiring a website developer to make updates.  Plus, re-designing the site isn’t going to improve rankings at all.  It’ll be a waste of more money.

Even if you are a do-it-yourselfer, purchasing HTML generators such as “FrontPage” or Dreamweaver can be much more expensive than blog software.

Blogging software is free.

While we recommend WordPress.org, most larger content management systems are free.

Most hosting companys, including GoDaddy.com and BlueHost.com, will install WordPress on your hosting plan…with the click of a button.

2.  Blogs are Server Based

Server based programs, such as blogs, can be accessed from any Internet connection in the world.  This means they are convenient and easily accessible.  It’s convenient to make changes and post new content, or articles, to your medical blog.  You can do it from your home, office, local cafe, etc.

Ease of use, convenience and accessibility ensure you can follow my 3 R’s of good SEO;

The 3 R’s of good medical SEO are;

  • Relevant Content
  • Refreshed Webpage
  • Regularly Updated

 

3.  Blog Software Designed for SEO and Search Engine Bots

Blogging software, especially WordPress, is designed to be search engine friendly.  The websites created with WordPress are indexed efficiently by the search engine robots.

Well written content (the human part) is just half of good SEO.  You want to publish your material on a site designed to be SEO friendly.  Wordpress is terrific.

On top of WordPress, I recommend taking one step further.  Use “Genesis” or “Thesis” frameworks (these are specific WordPress software packages) to really make SEO a snap for the user.

SEO friendly for the robots and ease of use for you!

4.  Customizable and Professional Turnkey Themes

With the popularity of blogs, web design has become turnkey (you do it yourself with a click).  No more hiring web-designers as hundreds of dollars per hour!  Downloading a theme and installing is so easy…a doctor could do it (look at me!).

Most themes available for WordPress are free of charge.  They are completely customizable so that your “blog” can look and act like your “website.”

Two popular frameworks, best suited for SEO, are Genesis and Thesis.  I switched to the Genesis theme structure because of the 40 or so child themes that provide the design for the site.

Turnkey web design allows you to also change your theme, or look, as easily and as often as you want…and usually it’s free.

Remember, the design of your site has no value to achieving high search engine rankings.  Only your SEO maximized content can get your website in the “top ten.”

5.  Blogs are the Purest form of Social Media

Because of the ability to leave a comment, and hence, start a conversation, blogs are the purest form of social media.  Having a blog makes a clear statement that your practice is willing to engage and attract your patients.

The ability to engage into a conversation will set your practice, and your doctors, apart from your conversation.  Remember, it’s not what you are, but it’s who you are!

To your success!