While SEO means search engine optimization, there’s some confusion as to exactly what gets SEO’d or “optimized.”
There are just 3 parts to “great SEO”;
- The CONTENT of your website
- COMPONENTS of your website
- INBOUND LINKS to your site
This article will address how to properly “optimize” the content of your site. It’s the most troublesome for most authors, yet the most important part to achieving the high rankings from the search engines.
“Content is STILL King! Only your content will separate you from your competition.”
What Does “Optimization” Mean?
Optimization, or search engine optimization, is the process and tactics used to make your content most attractive and appealing to the search engines (Google, Bing, Yahoo, etc.) to allow them to rank your webpage as high as possible.
As a gymnast must stick a landing, because that’s what the judges will find appealing, you must adorn your content with attributes and formats expected by the search engines.
For you to rank well, your content must be relevant to your reader and optimized for the search engines. It must be interesting to the human and presented in a fashion to be understood by a computer.
Search engines rank and compare webpages based upon content. The understanding of how this ranking works is the definition of search engine optimization.
Where Optimization Occurs
On every website platform exists a wordprocessor for you to write your article. There are additional fields where you can supply additional information needed by the search engines to rank you well.
This information includes the <title tag>, meta description, snippet and keywords. These elements are not visible to your reader, but are understood by the search engine and allows them to best index and categorize your webpage (i.e. “optimize”).
If you don’t take the time to complete these fields, the search engines will determine this information for themselves – allowing for errors, omissions and less than optimal SEO.
Remember that the content gets you the rankings you want through SEO and the starts the process of engaging your next patient!
All the best!
To your success!
Randall Wong, M.D.
Healthcare and Medical Internet Marketing
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