3 Reasons to Use Google Documents

Create Content Using HTML Such as Google Docs.  Medical Marketing Enterprises

I love Google products.  I use GMail, Calendar, Feedburner, Analytics and Webmaster Tools every day.

Use Google Documents as your word processor.  Google “Docs” includes programs to create a document, spreadsheet, presentation, etc.  Today, we are limiting our reference to the word processor on Google “Docs.”

(You can create your free account by beginning at gmail.com.  It’s free!)

Google Products are Server Based

Choosing a server based platform means that my work is automatically saved on a server, not the hard drive of my own laptop or PC.  This means that my work is always accessible from any Internet device….any.

In contrast, use of Microsoft Word or Apple Pages, requires use of the same PC/laptop to continue working because both files and the software reside on your hard drive.

If it’s a laptop, that laptop must travel with you.  If it’s a PC, you can only work on your project when sitting at that specific unit be it home or office.

Server based products allow you the freedom to always have access to your work because the word processor program (in this case) and your files are on a remote server (in this case Google’s).

For instance, I may start an article at home and finish at the office or on the road on a kids’ hockey trip.  I don’t have to save my work to a flashdrive, email myself or pack up a laptop.  I don’t even have to remember to save my work…it’s done automatically.

Server based utilities allow you to work when you want to work.

Text Editor Similar to Microsoft’s “Word”

Creating a document is very similar to Word, yet is easier to use.  When creating your content, you really have few requirements of your word processing; text editing, creating links, tables and adding images.  Pretty basic stuff for any program.

Google’s Docs is pretty versatile, too.  You can upload in various formats (including MS Word) and download in various formats (including .pdf).

Best of all, “Docs” allows you to work and save in HTML.  HTML is the universal language or standard for creating hyperlinks, text, tables and manipulating images.

Google Docs is Web Friendly, “Word” is Not

The web, and your website, publishes content generated in HTML.  “Word” based documents do not always translate well into HTML (ever see the little “Word” icon with a clipboard on the toolbar of your text editor?).

For instance, simply copying and pasting your Word document into your website most likely will cause interruptions in your hyperlinks, table formatting and image editing…..all that work lost!

Item Last

Creating your work directly onto your website is possible and with time, preferable.  Using Google Docs is a great way to save and backup your work.

If you are writing an article, however, for someone else to publish or edit, write using HTML.  I often “guest post,” and send the article to the editor in HTML format.  I have no fear that my precious links (backlinks) will be saved and remain accurate.

Files created on server based Google documents can be shared with and viewed by anyone of your choice.  With a simple click, the format of the article can be sent in various formats (Word, pdf, HTML) and quantities.  They can be sent as attachments, embedded in an email or simply shared via a link.  Your friends and associates don’t even have to own a Google account!

To Your Growth And Success!


Randall V. Wong, M.D.
Medical Website Optimization


Google “Down” on the Farms

Content Farms, Google searchGoogle recently announced that web sites using manufactured content from so-called “content farms” will receive lower rankings based upon the fact that such content is usually of poor quality and low relevance. This is a further move to limit and penalize sites that use duplicate content.

Poor Quality = Low Relevance

As the importance of content marketing, aka SEO marketing, continues to increase, the use of duplicate content has sky-rocketed over the past couple of years. The new algorithms were announced last week by Google and may immediately impact as much as 12% percent of web pages.

At issue is the quality of articles.  Google bases its algorithms on the quality of content relative to the user’s search query.  That is, Google rewards web pages with great content.

Articles, or content, generated by content farms are written to meet the requirements of the automated search engines.  Authors are instructed to generate articles using specific words and phrases.

As a result, articles often lack any nuance, may be off target and use portions of text found in other articles.  The rather poor quality lacks in relevance, is poorly written and is copied.

Google now depresses such sites in the rankings.

What Does This Mean?

This is an excellent opportunity to re-evaluate your need to follow through with improving your web page rankings using medical SEO.

Google has long been intolerant of “duplicate content” (aka plagiarism), but this new stance takes their commitment to relevance to a higher level.

Google also makes it more difficult for “games” or “gimmicks” to be used to achieve high rankings for web pages.  In fact, this new algorithm paves the way for unique, fresh high quality content to rise to the top.

In other words, only the articles written and directed for a particular audience will survive the new bot regimens.  Your articles, written for your patients, will continue to escalate your web sites’ rankings