Presentations from AAO 2012

Below are the presentations we gave at this year’s AAO, Chicago, 2012.  The slides are actually hosted at and are embedded here for your convenience.

Enjoy…and don’t forget to ask questions!


I co-taught with Andrew Doan, M.D.
This reviewed the basics of hosting, choosing a URL and why website design is now obsolete, yet simple with turn-key themes.
Always keep SEO in mind!

Marketing is not advertising.  Marketing is understanding the needs of your customers, in our case patients.  Saturday office hours, for example, is a result of marketing and not advertising.  So, too, is the need for doctors to have valuable website.
A website can be a valuable tool to market yourself and/or your practice.  Absence of a website can speak volumes about the marketing strategy lacking in your future employer.