Content Marketing

This was presented at the American Academy of Ophthalmology, 2011.

Content marketing is the only strategy for a medical website to achieve and maintain high search engine rankings. Content marketing works by developing credible, and relevant, health information on your site.

Remember the “3 R’s” of content marketing. Those sites that follow the following “3 R’s” will rank higher than their competitors who don’t!

Relevant: Websites with the most relevant content rank highest
Regular: Websites that are updated on a regular schedule (10 articles over 10 weeks is better than over 10 days)
Refreshed: Those “freshest” sites climb higher (do you like to visit stale sites?)