Course 355 “Content Marketing: Getting Your Web Page Ranked”

Randall Wong MD, American Academy of Ophthalmology

2012 Joint Meeting
AAO:  2012
11/12/12 10:15 AM







Synopsis: The only way to achieve, and maintain, high rankings for your Web page is to use the strategy of content marketing. Using search engine optimization (SEO) techniques, the content of your website will boost your SERP rankings. Social media, e-mail campaigns, banner ads, Adsense/Adwords are not sustainable methods and are of little use to your medical practice.

Objective: At the conclusion of this course, the attendee will be able to understand the concepts behind blogging, SEO, and content marketing and their unique ability to achieve high Web page rankings.


Senior Instructor: Randall V Wong MD

Date and Time: Monday, Nov 12 2012 10:15AM – 12:30PM

Location: McCormick Place

Room: S501D

Target Audience: All

Education Level: Basic

Instructors:  Amy Wong