Have you considered using webinars to enhance your online, patient centered marketing strategies? If you haven’t now is the time. As you know, the Affordable Care Act has led to consolidations and higher health care premiums. Both pose real challenges, especially for those practices that were barely keeping afloat before the acts passage. Our business has exploded because of the shift from physicians thinking of medical websites as a novelty to a necessity. As our business evolves so do our strategies. Now that more and more practices are gaining a web presence, practices that want to stay ahead of their competition are finding they need to compete at a higher level. Our answer to them is….Webinars!
Webinar Marketing RX: Quick Facts
1. Create a Memorable Experience that will move your viewers to action.
2. Use compelling content to support your “call to action.”
3. Practice using the gotowebinar.com service BEFORE your first “real” webinar with actual viewers….you can ask Randy why this point is hereJ
What is a Webinar?
Simply put a webinar is a broadcast that is sent to individuals or posted to a website that allows viewers (like your patients or prospective patients) to simply watch or, at their option, participate during a live webcast. All that is needed is a computer and an Internet connection. A webinar may also be referred to as a webcast, online event, or web seminar.
What can you do on a Webinar?
A webinar typically includes both an audio and a visual component. This allows you to use videos or PowerPoint presentations to convey your message. Your patients get to hear you convey your message and your prospective patients get to see how you interact with people and provide medical information … this is just one more tool to help them decide whether you are someone they should “trust” with their health care.
Webinars are a powerful way to get in front of prospective patients and do not require a huge outlay of time and money. In fact, your staff could do simple webinars that show patients how to download forms from your site and complete necessary pieces of paperwork for new visits or surgical procedures.
How do I Create Content for my Webinar?
Webinars are a huge promotional tool used by businesses to sell a product or convert website visitors into subscribers. Surprisingly, many health professionals forget that they are a business and they are selling a product….Your Services are your PRODUCT. As such, you should structure your webinar in the same way as an on-line business would structure their sales offer.
Step 1: Start with your offer. Your offer is the action you want your viewer to take, a.k.a “call to action.” Once you know what your offer is you work from there to create your introduction.
Step 2: Introduction. You want to create an introduction that gives you credibility and keeps your viewer interested.
Step 3: Body or foundation for your call to action. This is the place that you educate and plant the seed as to why they must take whatever “call to action” you have requested.
Step 4: Closing. (really step 1) What is your call to action? What do you want your viewer to do? Perhaps, it is to call the office to schedule an appointment or subscribe to your newsletter …whatever it might be don’t forget to include it in your closing.
Do you have a website, but no time to create written content?
Some of our clients who don’t have time to create written content or, in the alternative, they don’t own their website…meaning they have to pay someone every time they want to add something to their website are choosing to create webinars. Others are simply choosing to increase their exposure by adding webcasts to their site. Whatever your situation you can’t go wrong by trying something new. We will be adding a new webinar tab to our site that will contain valuable information for getting you started on your first webinar.
Medical Marketing Enterprises, LLC uses gotwebinar.com
We use gotowebinar.com for our webinars. If you are ready to automate your medical practice (while keeping it personal) try gotowebinar.com for a month. The first month is free and you can cancel if it’s not for you. If you use our link we will get a small (very smallJ) affiliate commission. If you have used gotowebinar.com and have points, tips or concerns, please comment below so our whole community can benefit from your experience!
To Your Success,