Google Plus: Lots to “Like”

Google Plus and Author Rank, Medical Marketing Enterprises.There are 3 reasons to use Google Plus.  After starting your Facebook, I recommend starting your Google Plus Account.

Your Google + account will now get you noticed on a Google Places, can aggregate any reviews about your practice (from other sites other than Google), selectively share information via Circles with new and old colleagues and starts your Author Ranking!

Google Local and Business Page

Starting a Google + Business page simply requires a free Gmail email address.  Follow the directions to get your practice indexed on Google +.

As Facebook and Google Plus plan their local search strategies, you want to make sure either you create your business page or claim one which already exists.  Simply make sure your contact information is correct.  With time, you can add more information.

Google Circles: Selective Sharing

A unique feature of Google + are the “circles.”  Circles are different groups of people based upon a common interest or relationship, for example, Friends, Family, Business, etc.

This allows you to pick and choose the group of friends with whom you’d like to share information. You can use “circles” to customize your communications….you can tailor who you’d simply like to follow versus people you’d like to share information.

At the outset, Circles are the same as “Friends” on FaceBook, but Friends lack the ability to share vs. follow and sharing may not reach all of your followers. (Facebook does not share all of your posts with all of your followers).

Circles allows  you to wear several hats yet use the same account.

Author Rank

Author Rank is the newest variable introduced last summer for SEO.  Simply put, author rank, measures your expertise and contribution to the Internet on any particular subject.  How your Author Rank is computed is another post.  The greater your Author Rank, the more credible and trusted you are as an expert.

The higher your PageRank, the higher your rankings.  Now, the better your Author Rank and PageRank, the higher your rankings.

This means two articles with very similar content, i.e. with the same PageRank, will now be ranked differently based upon Author Rank…the article written by the author with the highest rank (i.e. trust and credibility) wins!

Google Authorship via Google Plus Profile

Establish your Google Authorship!  The next goal is to inform Google which is/are your website(s).  Uniting your Google Plus profile with your particular website(s) alerts Google of your Authorship.

In your Google Plus profile, list the website(s) to which you contribute.  In your websites, attach the code to your Google Plus profile.  This is most easily done by creating a hyperlink using your name as anchor text back to your Google Plus profile page, or make sure you are using Genesis on WordPress!

WordPress and Genesis

The newest version of Genesis recognizes author rank and allows you to marry your user profile with your Google + profile by simply entering your profile code into your WordPress user profile….done!

To your Success!

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

My Favorite Social Media Platforms

Start Facebook Business Page only after website is completeWhen you are ready to start using social media, I recommend starting Facebook and Google +.  Start them only if your website is up and running…and in that order.

Social media platforms are great and very powerful, but if you are not ready for social media, no need to draw attention to a website that either doesn’t exist or is horribly stale.

Your primary reason for starting is to broaden exposure of your website, thereby marketing your practice…and to get indexed on local search.  Both Google and Facebook have likely already indexed your office address as a local business.  More and more, readers are using FB and GP for “local search,”  that is, looking for doctors and other businesses while logged in to FB and/or Google Plus.

Setup Facebook First

Establish your Facebook first.  It is the largest social media platform filled mostly with friends and family.  Not only will you know many of your new “fans,” but, it will be much easier for you to find someone to help you get started.  Starting will be less onerous!  Chances are that someone in your own home or office can show how to get started.

Facebook is a great way to politely remind your friends and family the nature of your business and what type of medicine you practice.  Most of us don’t like to “advertise” to our friends, yet most of our friends and family would indeed prefer to use our services because of our relationship.  Your friends may be too bashful to ask you directly about talking shop or are too embarrassed to admit they forgot your specialty,  but they can look you up easily on FB.

Set up a Facebook Page or claim ownership of a pre-existing page (sometimes you’ll find your business is already listed on FB).  You don’t have to duplicate the information on your website, but do make sure you have accurate contact information.  Second, make sure you have a link to your website.

Readers interested in becoming your next patient, as is true for all social media platforms, will find their way to your website.  Your FB page (and other social media platforms) simply draw attention to you and your website.

“Liking” Facebook

In your office and on your website, ask your patients to visit your Facebook page and “Like” you.  “Liking” you ensures that everyone who does so will receive all updates made on your Facebook Page.  Also, the more likes a page receives, the more a business page will be displayed during local search.

Lastly, make sure Facebook Page is linked to an email address.  Comments and “Like” notifications will be emailed to you so you an monitor FB without logging in!

What Do I Write on Facebook?

Announce your most recent articles posted on your website.  You’ve already spent lots of time and energy writing some great content, now use your new social media accounts to share your stuff!  As you gain confidence, you’ll want to add news about the office, media releases about health related events, etc.

The idea is to let people know about your office, the type of medicine you practice, you are willing to engage in social media and you have a website.

With time you’ll find others will take notice and will be following your postings on FB and GP.

To your successs!

Next time…Google Plus!

Randall V. Wong, M.D.
Medical Website Optimization
www.MedicalMarketingEnterprises.com

 

 

 

Is Your Site Mobile Responsive

Mobile Responsive vs. Mobile DesignedThe following is a guest post from my good friend Howard Jacobson.  Howard is a pioneer in intellectual property and has extensive programming talents.  This is from a thread we exchanged over Google +;

“Mobile responsive design” really is two different things. “Mobile” design means to design a web site for a mobile device (e.g., a smart phone or tablet). “Responsive design” means to design a web site for a browser window of varying size no matter the device on which the browser is running.

Until the advent of mobile browsers, web sites were designed only for PC / Mac screens of a certain size. In the earlier days of the web, that size was perhaps 500 pixels wide (because computer screens were limited to a width of 600 pixels. Later, the size grew to perhaps 650 or so because screens became capable of displaying 768 pixels width. Later still, screens became capable of displaying more pixels, and the standard web site width became 960 pixels.

Then, mobile devices came along. These devices have much smaller screen widths and so cannot display well a web site designed for a PC / Mac screen. Many web sites initially responded by creating a duplicate of their site but redesigned for a much narrower browser width. These duplicates were not “responsive”, but they were “mobile.”

As mobile device designs proliferated, the number of different device widths increased. So, one mobile site design did not work well on all mobile devices (e.g., phone versus tablet). The need for a “responsive” technology became apparent so that web site developers and designers did not have to design multiple different separate web sites for different devices (e.g., iPhones versus iPads versus MacBook Airs versus large desktop displays).

CSS3 and Javascript provided that technology. (HTML5 and other technologies like jQuery also help.) These technologies allow a web site to “respond” to the size of a web browser and dynamically adjust the size and arrangement of items on the page as the width of the browser changes (wider or narrower) no matter the device on which the browser is running.

The web site developer and designer create only one site and include the CSS3 and Javascript that detects the browser width and changes the CSS3 properties of page elements to adapt to the changing browser size. This kind of web site is a “responsive” web site.

– Howard

While this may seem confusing, the remedy is quite simple.  Mobile responsive designs are simply website designs which can adapt, via mobile browsers, to varying screen sizes.  One website fits a variety of mobile screen sizes.

“Mobile design is really out of vogue.  All design is now “responsive.” says Howard.

Studiopress makes this simple.  The newer themes from Studiopress are all mobile responsive, keeping you way ahead of the game.  All of our customers and our own sites are built upon the sturdy Studiopress themes;  built on WordPress, optimized and now mobile responsive!

Randy

I Bought a New Car

Meet patients online needs.I bought a new car last week.  This is not a post about buying a car, but there are some strong messages about online relationships.

I chose a 2013 Honda Crosstour, the dealer, and my salesperson before ever walking into a sales room.  I did it all online.

The Right Time to Buy

I haven’t had a brand new car since 1990.  My last 3 were previously owned.  I simply drove too much to justify the rapid depreciation costs of a new vehicle.

While two kids are already driving, we will have 3 more who will be of driving age in the next 18 months.  The car I just traded in wasn’t safe enough to keep around for any of them.

So, for a myriad of reasons it was time to buy.  As it was Christmas break, I didn’t want to waste precious vacation time.

Online Window Shopping

Through several auto sites (USAA, Edmunds, Autotrader) I expressed interest in the particular make and model; Crosstour V6, 2013.  In doing so, interested dealers in zip code made contact via email.

Within 24 hours I had received emails from 6 area dealerships.  I read the reviews of the dealerships.  I easily chose two finalists.

The others were disqualified for;

  • Deception:  gave me a quote for a 2012, not 2013.  No 2013’s even in stock.
  • No Quote:  wanted me to visit dealership first before giving me a quote
  • No Response: waited too long to email me or return emails
  • Poor After Market Service

“I Will Beat Any Deal You Receive”

The two “finalists” were quick to communicate and straightforward with answering my questions through emails, gave me a quote and showed some personal interest in meeting me.  They engaged me by accommodating my needs.

In his opening email, my eventual salesperson, “Ama,” even stated he’d” beat any offer” and gave a most competitive quote.  To me, this meant he was serious in wanting to meet me.

For the purpose of comparing, I visited both dealerships.  The first dealership just couldn’t beat the quote I received from Ama.  I drove across town and bought the car from Ama.

What Can You Learn?

Buying a car is a huge purchase.

It seems only too natural to start your search for a dealer and salesman online.  Price is a huge factor, but so is the personality of the sales team.  Are they willing to negotiate, or are they jerks?  Can I start a relationship with a specific person before entering the show room?

For me, there was great satisfaction in already knowing who I’d be dealing with upon my arrival, knowing he’d was anticipating my visit and that we’d already begun the negotiation.  I was also very happy that I was choosing a dealership endorsed by others.

Satisfied, I made the purchase.  I had found a dealership who takes online shopping seriously.  I met a salesman who understands that the online customer is likely to be very savvy about the purchase, but also, very serious about buying a car.

They met my needs.

Just as the dealership met my needs.  We, as doctors and health providers, need to meet our patients needs.  Most of America search first for questions about health providers online.  We need to provide information on our sites about our practice philosophy and who we are as people.

Just as I expect this about a car purchase, our patients, with their health on the “line,” expect to find us on the Internet, too.  Create websites with great content, educate and become transparent.

The car sales industry is changing, but really it’s the consumer, i.e. our patients.  I turned to the Internet for my car.  Doesn’t it make sense more would turn to the Internet for more important issues such as health?

Take them seriously, meet their needs and you’ll be greeting them in person when they walk through your office door.