Writing Your First Articles: Choosing Topics

Time to write your first article.  After purchasing your URL, hosting and installed WordPress.org, you can start writing.  We recommend writing 3 “anchor articles” to start your new website.

Anchor Articles Are About Your Bread and Butter

Anchor articles are the first piece of creating content for your site .  Published as a page (vs. a post), the article will be indexed on your navigation bar.  Thus, these 3 pages will always be available to your visitors.

I would suggest you choose 3 areas that are strengths of your medical practice.  For instance, I am a retinal specialist and my 3 anchor articles are reviews of macular degeneration, diabetic retinopathy and retinal detachments.

Choose 3 areas where you would like to rank highly.  These areas are usually the “bread and butter” of your practice.  Overtime, you’ll create links to these articles from future posts you’ll publish.  Hence, with time, you’ll create a large keyword base focused on these three topic areas.

Overviews are Great

Write your articles as general overviews and NOT comprehensive, in-depth reports about your topic.  Suppose you have a general ophthalmology practice.  Here are some suggestions about sub-headings in the form of a question (remember, patients have questions and your website should provide answers);

  • What is a cataract?
  • What are the symptoms of a cataract?
  • What are treatment options for cataracts?
  • Where is cataract surgery performed?

In the future, you can (and should) write shorter posts (small articles on your website) about a certain aspect of the larger general “anchor” article and will create a hyperlink from your post to your anchor article.  These “internal links” are part of building good, solid SEO (search engine optimization).

Posts Will Embellish the Anchor/Overview Articles

After you have written your 3 articles, you’ll construct shorter pieces.  Each post should be at least 300 words and be focused on one topic.  For instance, in the cataract example, you might consider an article on the types of implants used on in cataract surgery, or better yet, an article each about the various types of intraocular implants.

If there are five implants, write five posts.  Now you’ll have five more articles indexed on your site talking about cataract surgery and related implants.  Google will determine your content involves keywords involving ophthalmology, cataracts and implants.

Your site will begin to rise very shortly for these related areas.

 

 

3 Google Tools You Need: Analytics, GMail and WebMasters Tools

 3 Tools For Every Website to Optimize Medical SEO

After your have purchased your URL, hosting and installed WordPress.org, your next tasks are to start a GMail account, install Google analytics and register your site on WebMaster Tools.

All these are Google products, are free and require a Google/Gmail account.

Get a Google Account

Go to Gmail.com. There will be a link to create your new Google Account.  It is free.

“Create an Account” and follow the directions.  This will now give you a username and password for all of your Google products, e.g. Google Analytics and Webmasters Tools.

Google Analytics Gives You Data About Your Patients

Installing an analytics package onto your website is one of the first things you need to do with your new site.

Analytics allows you to monitor your traffic and behavior of your visitors.  Good analytics can tell you;

  • Number of visitors (usually unique visitors during the previous 30 days)
  • Time spent on site
  • Page/Articles Viewed
  • Average Time Spent
  • Traffic Sources
  • Location of Viewers
  • Browsers Used
  • Site Speed (slow download speeds decrease your ranking)
  • Keywords

In short, analytics allows you to find out about your readers:  what they like to read.

Remember, your goal is to rank your website high to get new patients.  Valuable, highly ranked sites get there by providing information relevant to the users’ (patients’) search query.

For instance, I found that many of my followers like information on retinal detachments.  I noticed this by reviewing my Google Analytics data.  Articles on retinal detachments are read more often than any other topic on my site.

Thus, I know that I’ll attract more readers if I continue to write on retinal detachments.

Submit Your Site on Webmasters Tools

Google also offers this free tool.  Webmasters tools can do many things (see below), but this is the best way to submit your site to Google.  If your site is new, you want to tell Google that you have a new site so you will be indexed.  Google can not rank your site if it does not know you exist.

If you have an older site, it is may already be indexed.

With Webmasters Tools, you can;

  • Verify that your site is operating properly (e.g. do all hyperlinks work?)
  • Determine Incoming Links to Your Site (important for SEO)
  • Identify Popular Search Queries (what search phrases were used to get to your site)
  • Verify a Sitemap

Perhaps the most important function second to allowing Google to index your site is to verify that you have a sitemap on your webpage and that it works.  A sitemap is basically a file on your site that functions as a table of contents for the search engine bots.

Search engines look for a sitemap, without a sitemap your pages may not get indexed.  Without indexing, you may not rank.  It’s important for your SEO rankings.